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Saab Automobile Begins Saab 9-5 Global Campaign
October 7th, 2009, 5:04pm by Ryan - 3 Comments
TTELA Reports that Saab Automobile is beginning the all new Saab 9-5 campaign tour which is aimed at restoring confidence in the Saab customer.
I guess this will be the official beginning to the $100 million dollar cost to globally launch and market this new product for Saab.
Here’s the TTELA piece below.
Photographer: Kent FA
UNCOVER. Customers to the dealer Ana Trollhättan heard the head of design Matias Cindric tell you about new Saab 9-5 at a launch campaign at Saab Museum on Tuesday, Wednesday evening.
The launch of the new Saab 9-5 kickstart
TROLLHÄTTAN Now, Saab Automobile’s flying start its launch campaign for the new Saab 9-5. For a few hectic weeks until Christmas to resellers, corporate and special VIP customers across Europe convinced the new car’s excellence.
Last night offered the dealer Ana Trollhättan AB in their customers to Saab museum, where coverage fell notification of new 9-5.
Joachim Lind, CEO of Ana Trollhättan, initiated by the Health loyal customers welcome for a tour of the new Saab.
After that it was Saab Automobile Sweden Manager Kjell-Ake Eriksson’s turn to speak before the marketing director Knut Simonsson took the floor. He told about the recent turmoil surrounding the brand, the company sees the future and what customers can expect.
He said to be one hundred percent sure that the entire Saab deal will go through and sent a few choice words to the eagerly listening visitors.
- You are the symbol of the future Saab, “ he said.
Europe tour
After that was unveiled two copies of the new 9-5 The time is now, specially written music for Saab’s new commercial, sung by Asha Ali.
During a few hectic months up to Christmas is Saab’s VIP tour, which we call the campaign launch, roll through Europe and stay in twelve places. Estimated to be 5 000 well-chosen customers have the opportunity to see the car.
After Christmas, expect a two-week deployment in the U.S..
Restore confidence
- You can not talk to all but we have primarily chosen to concentrate on dealers and their sales staffs, corporate and managers says Goran Anderson, exhibition manager at Saab Automobile.
Knut Simonsson is delighted to work with CEO Jan Ake Jonsson to go out in Europe and talk about the new car and try to restore confidence in the brand. In a situation where many corporate customers have disappeared, such a campaign launch of is great value.
- In this mode we find ourselves, it is extremely important to get out and meet people on the ground and face them, “ said Knut Simonsson.
Footnote: The rest of the week, dealers from the Nordic countries invited to the Saab Museum in Trollhättan for a tour of the new Saab 9-5. Next week, continues to tour England and France.
Categories: 2000-2009, 9-5 NG
3 Comments
The easiest way to restore a huge amount of confidence is to get a wagon and a hatch into production ASAP. As much as I love my turbodiesel SS, I was swearing at it the other day because carrying a bicycle or anything near that size is a royal PIA. Restore confidence, showroom traffic and sales in one easy move.
The deal has to close first.
Fred,
Exactly and I agree, but I don’t think they’re going to do that unfortunately. :) Their loss.
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Kurt,
Completely agreed on the deal needing to be finalized.
R
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