The North American Saab 9-5 Debut & Press Conference

Posted on 28. Oct, 2009 by in 2000-2009, 9-5 NG

Video Credit: Saab History

This past Friday, the all new Saab 9-5 made its North American debut at the Miami Auto Show.

At this minimalist event with all of the right Scandinavian modern touches, Mike Colleran, the new COO for Saab Cars North America, presented to the media, the new era for Saab Automobile along with the all new Saab 9-5.

This press conference took place just over a month since the global debut of the all new Saab 9-5 back on September 15th in Frankfurt.

This press conference, although naturally smaller in scale than the global conference was in my opinion as an observer, was much more inspirational. This press conference left me with a good feeling about the future for Saab when I finally got to hear the following words from Saab after all of these years, coming from none other than Mike Colleran.

The words were “Welcome back to the company that thinks a little differently.”.

This welcoming customers back quote, reminds me of my interview with Knut Simonsson and is beginning to resonate with me in terms of this humble and gentle approach Saab is making with new the new era.

A job well done by Mike Colleran and staff at the new Saab Cars North America. As you continue to listen and welcome your customers back as it appears you are doing, you will succeed.

A thank you to Alejandra of Blue Hope video productions in Miami for providing the video footage as well as Bruce W for providing the photography.

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