A letter to all Saab Owners from Jan Åke Jonsson

Posted on 27. Feb, 2010 by in 2010-2019

Here’s a letter from Jan Åke Jonsson, Saab Automobile AB’s Managing Director.


Dear Saab owner,

It is a great pleasure to announce that Spyker Cars N.V. now has acquired Saab Automobile AB from General Motors, thus securing our future.

I would like to thank you and all Saab customers, who have stood by us throughout this journey. Many of you have rallied, convoyed, blogged and otherwise helped carry the torch to save Saab. Your commitment underlines the remarkable strength of the Saab brand and bodes well for the future.

This new ownership has the full potential of bringing Saab successfully into the future, and ensuring that you as a customer will be able to experience true Saab cars that differ from the ordinary and offers a safe and a sporty fuel efficient driving experience paired with Scandinavian design and smart solution.

It also means that we, together with our dealer network, can continue to offer the best possible treatment and service, for you as well as for your Saab. We welcome you to come visit us – already today you can experience the latest addition to the Saab range — the new Saab 9-3X. Later this spring we will launch the all new Saab 9-5 Sedan and within the next 16 months we have more exciting news to introduce in the market – the new Saab 9-5 SportCombi and the new Saab crossover 9-4X.

A new Saab era begins today. You can continue to follow our progress here on Saab Newsroom and you´re always welcome to experience it from the best place of all: behind the wheel of a Saab at your local dealer.

Yours sincerely,

Jan Åke Jonsson
CEO Saab Automobile AB

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4 Responses to “A letter to all Saab Owners from Jan Åke Jonsson”

  1. Carter Bishop

    27. Feb, 2010

    Thanks for posting this Ryan, hope all is well my friend !! ?Have a good weekend .

    Reply to this comment
  2. Ryan

    27. Feb, 2010


    Absolutely. Stay in touch!


    Reply to this comment
  3. Anonymous

    28. Feb, 2010

    This guy we hear is a hard worker…and has stayed the course. He is a Swede and can be successful now that he has the support from Spyker.

    As I expressed, we need to become Saab again…in everything we do..in the US it will be difficult for the current executive team…they are not deep in experience, and they are saddled with the responsibility of some of the direction and decisions made under GM rule. Jan should go outside the company and find a strong leader for the US as CEO…that way Colleran can remain COO as a young exec will become more experienced with time…and in time, possibly the 81 dealers he initially terminated and others will forget he is a GM exec…time heals all.

    Although currently Saab, and all afffiliated including me are jubulent, but there are many challenges ahead and it is going to take a US market saavy exec to push us forward.

    As a recent Saab dealer employee, I mean my comments in a most positive spirit as I want Saab to be successful.

    Reply to this comment
  4. Kurt W. Krauss

    28. Feb, 2010

    Jan Åke Jonsson is the right man at the helm at the right company now. He is a gentleman and has a great team behind him. This is the first time that the business plan of Saab has been fully funded and I know the company has a bright future.

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