The 4 Saab Promo Ads (Intro, Moose, Snow, XWD)

Posted on 24. Mar, 2010 by in 2010-2019

Saab History has recently learned about the four Saab promo spots “Intro”, “Moose”, “Snow”, “XWD” that were going to be launched a year ago. These ads (although unfinished) were apparently produced for the 2008/2009 season for the Saab USA website prior to ownership change of the company. According to an insider, the ads were going to be included as part of the website’s site design, but that all was canceled when GM went bankrupt.

These unfinished videos look very intriguing and it would have been nice to see these launched at some point, especially with the Saab 9-3x and the continuation of Cross Wheel Drive in the 9-3 lineup. I am certain all of the ads would have been very effective in the North East and other areas in the United States that see snow and ice. I know that the Moose ad would be very appealing to the people in Maine, that’s for sure.

These ads were done by McCann Erickson, the ad agency that Saab USA transitioned to in September of 2007. The ads we have seen since this ad agency became the “agency of record” for Saab USA, included three, “Recycle” featuring the 9-3 convertible, “Read The Road” featuring the 9-3 Sport Sedan with XWD and finally an ad with the 9-3 Sport Combi. These four ads would have been added to already impressive ad spot lineup.

What is interesting is that McCann Erickson hired MadSound for the audio as well as RTT for the animation. RTT has an office on Main Street in Royal Oak, the same town where Saab Cars North America, now have their new headquarters.

I wonder if Saab Cars North America as well as McCann (if they are still their agency) along with RTT & Mad Sound can finish these videos and get them launched. It would be such a waste of time if they never see the light of day especially since they appear near complete, don’t you think?

These videos look great and should be finished up and launched, it’s not too late.

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3 Responses to “The 4 Saab Promo Ads (Intro, Moose, Snow, XWD)”

  1. Steve in CT

    25. Mar, 2010

    Hi Ryan,

    I agree and hope that it might be possible to complete these ads and put them to use.

    I am all for anything that helps the new Saab get on her feet and let’s the world know they are making new Saabs! I am also in favor of Saab doing what they must to get the word out to the general public that they are in business, using whatever tools and materials are available, since there is much work to be done. So, using ads that are almost finished, and completing them makes sense to me as a small business person.

    …and thank you as always for the amazing work you do here on Saab History. I love your site!


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  2. Steve C.

    25. Mar, 2010

    McCann Ericson is still working for Saab in the U.S. and the folks I know are in MI.

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  3. AL

    13. May, 2010

    How about come out with anything ad wise!!! they just launched a new model!!! did anyone know this!!?? good luck selling cars and not run any ad campaigns.

    long time saab owner.

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