Spyker CEO, Victor Muller Speaks To Forbes Magazine

Posted on 11. Apr, 2010 by in 2010-2019

Spyker CEO, Victor Muller Speaks To Forbes Magazine about his purchase of Saab Automobile.

I encourage you to read this article and watch the included video as well.

“Saab lost customers because we didn’t make the products they wanted,” says Muller. “We didn’t make any crossovers or forward drive, and we had a 13-year old 9-5. We lost customers to Audi and BMW.”

In my interview with him, Muller admitted that Spyker is now more famous for saving Saab than anything else. He hopes that having such a strong brand name behind Saab will show people that “Saab of today is a new Saab.”

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