The All New Saab 9-5 Sedan To Be Launched This Friday

Posted on 22. May, 2010 by in 2010-2019

Photo Credit: Saab Automobile AB

Saab History has learned that the all new Saab 9-5 Sedan, which had it’s global debut on September 15th of last year, is to be officially launched this Friday, May 28th in Trollhättan, Sweden, according to Victor Muller.

The cost of the launch to properly advertise & market this new product, is reportedly at around $100 million dollars.

This coming week should be filled with a lot of new energy and excitement as advertising activities commence.

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6 Responses to “The All New Saab 9-5 Sedan To Be Launched This Friday”

  1. LMcCunning

    23. May, 2010

    Any idea of when it will hit the US market? I chatted with a rep on the saabusa.com site a couple of weeks ago and they did not know when they would land on this side of the pond.

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  2. Ryan

    23. May, 2010

    Leslie,

    The all new Saab 9-5 Sedan is supposed to be in dealer showrooms by July.

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  3. G

    24. May, 2010

    I know when to pester my local Saab dealer 😉

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  4. Patrik

    24. May, 2010

    It’s about time that they start shipping this car!

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  5. Calle

    26. May, 2010

    Go! But can anybody tell me how Saab is doing nowadays? Any sales of new Saab-cars out there. How has the new 9-5 been recieved etc. What would the next 9-3 look like etc. It’s so silent after all drama around the new year and the SAVE SAAB cmpaign. Do we need an other SELL A SAAB campaign, or what’s going on… I’m a Sabbist since 1972, now happy ddriving 9-3 SC Hirsch!

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  6. Ryan

    27. May, 2010

    Calle,

    I completely agree, it’s been over 90 days since the sale and we need to not let that momentum slide as it’s more efficient to use it now. Let’s hope that the launch of the all new Saab 9-5 on Friday, followed by the media coverage will be a good start.

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