Saab Hosts International Media in Trollhattän, Sweden

Posted on 01. Jun, 2010 by in 2010-2019, 9-5 NG

Just three months after its sale by General Motors, Saab Automobile is hosting 250 of the world’s top media at its state-of-the-art production plant at Trollhattän in Sweden. They are hearing about what has been achieved so far, test driving the all new 9-5 sedan and receiving updates on the company’s future plans.

The two men responsible for Saab’s renaissance – Victor Muller, Saab Automobile Chairman and Spyker Cars CEO, and Jan Ake Jonsson, CEO of Saab Automobile – give candid assessments of progress and talk about their expectations for the success of the all new Saab 9-5.

Journalists attending are the first in the world to drive Saab’s much-anticipated new flagship model, which arrives in dealerships this summer. Unusually for a car manufacturer launching a new product, Saab chose to host the event at its own factory, underlining the company’s commitment to its Scandinavian roots.

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One Response to “Saab Hosts International Media in Trollhattän, Sweden”

  1. Emanuel

    04. Jun, 2010

    So awesome to hear from Muller the current perspective for the next two years! This is very encouraging. Its something to want to experience for oneself, the new Saab-era.

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