Saab Plans Marketing Blitz For All New 9-5 Sedan

Posted on 17. Jun, 2010 by in 2010-2019, 9-5 NG, Featured

Photo Credit: Saab Automobile AB

In the next month or so, Saab Cars North America is expected to launch an all out marketing blitz as part of the launch of the all new Saab 9-5 in the United States according to Business Week.

There’s a huge wave of media and communication” that will start in Sweden when the 9-5 goes on sale June 19, Adrian Hallmark, executive director of sales, said in a phone interview. Saab will spend more than $150 million on marketing in the second half of 2010 after spending “nothing” on promotions since the sale by GM, he said.

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6 Responses to “Saab Plans Marketing Blitz For All New 9-5 Sedan”

  1. Andrew Gay

    02. Aug, 2010

    I’m ordering mine in October !

    Reply to this comment
  2. Roby

    28. Apr, 2016

    sk:irervFixade det galant, gick jättebra, tack så mycket! Ni andra: Ni måste vara nogranna och verkligen läsa ordentligt, är ni slarviga så går det åt skogen!

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    05. Feb, 2017

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  1. Saab Plans Advertising Blitz For All New 9-5 Sedan | Posts - December 14, 2014

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