New Design Director at Saab Automobile

Posted on 18. Jun, 2010 by in 2000-2009, 9-3 NG, Designers, Featured

1300700 New Design Director at Saab Automobile

Photo Credit: Saab Automobile AB

New Design Director at Saab Automobile

* Former Pininfarina and Bertone designer joins Saab leadership team
* Will lead design for Saab’s product expansion program

Trollhättan, Sweden: Saab Automobile today announced the appointment of former Bertone and Pininfarina designer Jason Castriota as its new Design Director.

Castriota, 36, now takes the lead role in design at Saab, reporting directly to Saab Automobile CEO Jan Åke Jonsson. He and his design company will be responsible for exterior and interior design and will lead the design activities at Saab as the brand renews and broadens its product range.

Announcing the appointment, Jan Åke Jonsson said: “We’re delighted to welcome Jason to our leadership team. He has an outstanding track record in automotive design and will help us take the brand forward. He will play a key role in expressing all that’s best in the innovative tradition of Saab design as we carry our brand’s roots into the future.”

“I’m greatly looking forward to joining such an iconic brand,” said Castriota. “Saab has a very strong and distinctive heritage which gives it great potential to develop. This is an exciting opportunity for me to help shape its future products.”

Victor Muller, Saab Automobile’s Chairman, added: “Bringing a young, highly-talented designer to Saab underlines the company’s determination to produce cars which stand out because of their unique aircraft inspired, Swedish identity. With Jason heading up Saab design, we will be making landmark cars for the foreseeable future.”

Castriota hails from New York and graduated from Emerson College in Boston before attending the prestigious Art Center College of Design in Pasadena, California. In 2001, he left the college to join Pininfarina’s design studio in Turin, Italy. He took up the position of Director of Design at Stile Bertone in 2008 and then opened a design consultancy with offices in New York and Turin.

His recruitment is an important strategic step by Saab in its renaissance as a newly-independent carmaker.

Note to Editors:

Saab Svenska Aeroplan Aktiebolaget (Swedish Aircraft Company) was founded in 1937 as an aircraft manufacturer and revealed its first prototype passenger car 10 years later after the formation of the Saab Car Division. In 1990, Saab Automobile AB was created as a separate company, jointly owned by the Saab Scania Group and General Motors, and became a wholly-owned GM subsidiary in 2000. In February 2010, Spyker Cars N.V. of the Netherlands, acquired the company from GM as an independently-run business.

Saab cars reflect the brand’s unique Scandinavian design ethic, which is fused with its aircraft engineering heritage. The company is a global premium car maker with a distinguished history of innovation. It is recognized for its pioneering role in turbocharging, as well as occupant safety and the introduction of flex-fuel technology through Saab BioPower. Saab Automobile AB currently employs approximately 3,500 staff in Sweden, where it operates world-class production and technical development facilities at its headquarters in Trollhättan, 70 km north of Gothenburg.

http://media.saab.com/

Contact:
Saab Automobile Press Office
Tel: +46 (0)520 279797

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9 Responses to “New Design Director at Saab Automobile”

  1. Todd Agostini

    19. Jun, 2010

    Can’t wait !!!

    Reply to this comment
  2. Rob

    19. Jun, 2010

    Let’s Start by saying YA BABY! Being Italian makes me proud of the appointment of Jason Castriota. Italian design houses are by far the best in the world they have designed cars from the Volkswagen Golf GTI to the Toyota Lexus brand and many more.Lets not forget Ferrari and Lamborghini, not only will the Saab design Improve but Spyker could get some new fresh designs. When V.Muller purchased Saab it opened all kinds of doors for him and his Spyker car company. Here are some examples of Italian design houses.
    http://www.bertone.it/gallery1uk.htm
    http://www.giugiarodesign.it/
    http://www.pininfarina.com/index/storiaModelli/timeline

    Reply to this comment
  3. Used Cars Perth

    12. Aug, 2010

    Well Its really good to hear this that Former Pininfarina and Bertone designer, Jason Castriota will join Saab Automobile as new Design Director and will report directly to the Saab Automobile CEO Jan Åke Jonsson.

    I am sure his skills and experience will play an important role in making SAAB a newly-independent carmaker.

    Reply to this comment
  4. Used Cars Perth

    12. Aug, 2010

    It’s really good to hear this news that Former Pininfarina and Bertone designer, Jason Castriota Saab Automobile as new Design Director. I am sure his experience and skills will play an important role towards making Saab a successful independent carmaker.

    Reply to this comment
  5. John Kudrow

    20. Aug, 2012

    It’s fun to see the designs of Saab change over the years. We’re huge fans of Saab’s at http://www.cardonationwizard.com because of the way we see them hold their value when they are donated to charity.

    Reply to this comment
  6. JERRY HUTCHEON

    04. Oct, 2012

    CONGRATS. YOUR THE RIGHT MAN FOR THIS JOB, I’M AN AMERICAN I FOUGHT IN VIETNAM IN 66′ 68′ I’M NOW 65 Y.O. I LOVE TO GO FAST SAFELY I DON’T DRIVE STUPID . THIS CAR COMPANY AND ITS PEOPLE ARE A GREAT UNIT TO BE PROUD OF I OWN A 09′ 9-3 BEFORE I OWNED A 2000 SAAB I WAS SO IMPRESSED I BOUGHT THE 09′ EVERY WHERE I GO NO MATTER WHERE PEOPLE ALWAYS SAY BEAUTIFUL CAR ! NICE COLOR ,WITH THE TOP DOWN THEY THINK ITS A MERCEDES – BENZ ,I SAY ITS BETTER THAN A SAYDES BY A LARGE MARGIN. SINCE I ‘M A A VETERAN I FEEL I DESERVE THIS KIND OF CAR . I EARNED THIS COMFORT ,AND THE SAFETY YOU GUYS IN SWEDEN KNOW HOW TO BUILD A GREAT CAR . GOOD LUCK IN THE FUTURE MAY GOD BLESS. FOREVER ! JERRY HUTCHEON

    Reply to this comment
  7. Chris Ward

    11. Feb, 2013

    I think the Saab is now defunct to me anymore nowadays.

    Reply to this comment

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