Archive for '9-4X BioPower'

Saab 9-4X BioPower Design Studio Promo

Posted on 13. Feb, 2008 by .


Film Credit: Lowe Brindfors Sweden

The GM Europe Media Website has just included a nice video featuring the full-version of the entire construction of Saab Automobile’s 9-4x BioPower Concept that I covered at the recent 2008 North American International Auto Show this past January.

This version shows the entire construction process opposed to the teaser film, at the Turino, Italy design studio that GM uses in collaboration with their 11 Global Design Centers.

Enjoy the film!

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The Saab 9-4x BioPower Concept Global Launch

Posted on 22. Jan, 2008 by .



Photo & Film Credits: Saab History

As a guest invited by Saab Automobile USA & General Motors, it was a privilege and an honor to be present for this world premiere of the first introduction of this crossover product segment for the Saab brand. I also realized that much like I did previously with the Turbo-X launch, it was important to once again provide good video coverage in addition to photography. With that in mind, I took the initiative to solicit contributions and in that process, Donald Koziol of Saab Colorado, Inc. came in at the nick of time to sign up as a site sponsor. This support ultimately faciliated the ability to cover costs to rent a professional camcorder to film the event.

I began this event by flying out early from National Airport in Washington, D.C. en-route to a blistery cold, yet clear and sunny Detroit, Michigan. This was the first time I visited this city, but the second time I visited region which took place in August during the 25th Anniversary of the annual Saab Owners Convention that was held in Troy, Michigan. On that day, I took advantage of getting acclimated to the region by seeing some of the sights through a few nice tours.

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The Saab 9-4x BioPower Concept Poll

Posted on 19. Jan, 2008 by .


Photo Credits: Saab History

The Saab 9-4x BioPower Concept brings with it, an impressive array of design elements, technologies and other unique features to the Saab brand portfolio.

While all of these features are important, I would like to see what you think is your most favorite amongst them.

To assist in this poll, please scroll through the photos I took above, then visit the original press kit to see and read over these features and finally browse the relevent links provided. This information should give you some good ideas to form your opinion in the poll below.

I look forward to your votes below!

    The 2.0L Saab BioPower Engine as described by Kjell ac Bergström

    The Cross-Wheel Drive (XWD) System as described by Andreas Andersson tested in the XWD 9-3 Prototype and the lead XWD engineer, Peter Johansson in August.

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The Press On the Saab 9-4x BioPower Concept

Posted on 19. Jan, 2008 by .



Photo Credit: Saab History

The press that made it to the 2008 North American International Auto Show certainly had some great things to say about this new Saab 9-4x BioPower Concept.

Here is what they had to say:

“Saab Boasts BioPower for a New Crossover”The New York Times

“‘08 NAIAS: Saab 9-4X BioPower Concept”Winding Road

” Saab 9-4X BioPower”Consumer Reports

“Detroit Auto Show: Saab 9-4X BioPower Concept”

“A mix of ‘road car and crossover’ technology”Autocar

“This little Saab gets more powerful when running green.”CNET

“Saab’s eco-friendly SUV destined for UK”Motors Merseyside

“Saab Crossover Concept”Car Keys

“The concept looks good, and very buildable”
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“Saab’s first CUV goes boldly blunt”

“Saab Rolls Out Cross Wheel Drive” – Design News

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Saab History Interviews Eric Geers

Posted on 19. Jan, 2008 by .


Film Credit: Saab History

Eric Geers, the Director of Communications for Saab Automobile AB, offered up his time to speak with Saab History about the direction of Saab Automobile and the level of global committment of General Motors towards the Saab brand.

His direct and thorough clarification of Saab’s focus today in relation to their past was quite impressive to hear, especially on the idea of what exactly happens at the “Saab Brand Center” in Sweden.

A thank you to Eric Geers for his time and committment to the brand, as well as Saab Automobile, General Motors and of my site sponsor Saab Colorado, Inc.

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Eric Geers – Director Global Communications

Posted on 19. Jan, 2008 by .


Eric Geers, Director of Global Communications has been working with Saab Automobile since 1986 in multiple capacities. 1110608_200.jpg

Here is his biography:

Date of birth March 5, 1961
Place of birth Zeist, the Netherlands
Family Married, one daughter
Current position Director Communications
Date of employment January 1, 1986


2002-2003 Manager Saab PR Liaison & GME Programs, GM Europe
2000-2002 Director Corporate & Product Communications, Saab Cars USA
1998-2000 Manager Product Communications, Saab Automobile AB
1996-1998 PR Manager Europe, Saab Automobile AB
1995-1996 Managing Director EQUIP, PR Production Company
1988-1995 Manager PR and Sales Promotions BV AIM, Saab distribution organization, the Netherlands
1986-1988 Sales Officer, BV AIM, Saab distribution organization, the Netherlands

1984 International Automotive Business School, IVA, the Netherlands

Sports, classic cars, motor biking, culture

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Saab History Interviews Roger McCormack

Posted on 19. Jan, 2008 by .


Film Credit: Saab History

I had the great opportunity to get a taste of Saab Automobile’s new advertising direction thanks to an interview with Roger McCormack, Saab Automobile USA’s new Marketing Director.

Roger McCormack has been working as Saab Automobile USA’s product manager for the past year and a half and now has the new opportunity as Marketing Director as of the first of this year.

From this interview, it seems abundantly clear that the Born From Jets campaign will be continued, and consistency is a plus, but it will be more understated. What will be heavily communicated now, are the brand pillars in concert with the Scandinavian and Aircraft inspirations in the new advertising campaign with the new advertising agency that is working with Saab USA, McCann-Erickson.

As Roger McCormack stated, Saab Automobile USA is now starting fresh with new eyes both internally at Saab and externally with McCann-Erickson on a new campaign, so this new beginning should have the most flexibility to get these advertising campaigns right. With the right products coming out such as the the 9-3 Turbo-X and Aero models with cross-wheel drive, and the BioPower vehicles also in due time, this new advertising campaign is now the most critical component of Saab Automobile’s future in the United States today.

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Saab History Interviews Bryan Nesbitt [VIDEO]

Posted on 19. Jan, 2008 by .


Film Credit: Saab History

The last Saab designer I had the great opportunity to interview, was Bryan Nesbitt. I initially met up with Bryan Nesbitt during an interview back in November during the 2008 Saab 9-3 Turbo-X North American Premiere at the Boston Auto Show.

This time around, Bryan Nesbitt offered some impressive and convincing reasons why Saab chose to execute the Saab 9-4x BioPower Concept and how those signature cues as he describes will be continued moving ahead in Saab’s future product offerings. The detail communicated by Bryan about how Saab was previously “invisible” in terms of brand visibility is a significant take away from this interview and it is now beginning to be quite clear to me why this new design language is the way it is.

Thank to Bryan Nesbitt, Saab Automobile, General Motors and Saab Colorado, Inc. for making it happen.

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Production Concept