Archive for 'Featured'

New Design Director at Saab Automobile

Posted on 18. Jun, 2010 by .


Photo Credit: Saab Automobile AB

New Design Director at Saab Automobile

* Former Pininfarina and Bertone designer joins Saab leadership team
* Will lead design for Saab’s product expansion program

Trollhättan, Sweden: Saab Automobile today announced the appointment of former Bertone and Pininfarina designer Jason Castriota as its new Design Director.

Castriota, 36, now takes the lead role in design at Saab, reporting directly to Saab Automobile CEO Jan Åke Jonsson. He and his design company will be responsible for exterior and interior design and will lead the design activities at Saab as the brand renews and broadens its product range.

Announcing the appointment, Jan Åke Jonsson said: “We’re delighted to welcome Jason to our leadership team. He has an outstanding track record in automotive design and will help us take the brand forward. He will play a key role in expressing all that’s best in the innovative tradition of Saab design as we carry our brand’s roots into the future.”

“I’m greatly looking forward to joining such an iconic brand,” said Castriota. “Saab has a very strong and distinctive heritage which gives it great potential to develop. This is an exciting opportunity for me to help shape its future products.”

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Saab Plans Marketing Blitz For All New 9-5 Sedan

Posted on 17. Jun, 2010 by .


Photo Credit: Saab Automobile AB

In the next month or so, Saab Cars North America is expected to launch an all out marketing blitz as part of the launch of the all new Saab 9-5 in the United States according to Business Week.

There’s a huge wave of media and communication” that will start in Sweden when the 9-5 goes on sale June 19, Adrian Hallmark, executive director of sales, said in a phone interview. Saab will spend more than $150 million on marketing in the second half of 2010 after spending “nothing” on promotions since the sale by GM, he said.

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The First All New Saab 9-5 Promo Video

Posted on 02. Jun, 2010 by .


The first all new Saab 9-5 promotional video has just arrived, please let me know what you think!

“The film ‘Introducing The New Saab 9-5 ‘ was produced in mid May. It will be the intro to the new 9-5 section on the Saab website. It was done in Saab’s photo studio in Vänersborg and location shots in central Gothenburg. Art direction and project management has been done by Saabs agency Valentin & Byhr and film production by Edit house, both located in Gothenburg.

Henrik Gustafsson, Art Director, Valentin & Byhr
Niclas Bergman, Film Director, Edit House
Jens Jansson, Photography, Edit House”

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Saab Cars North America Starts Leasing On MY 2010 9-3

Posted on 13. May, 2010 by .


Photo Credit: Saab Automobile AB

Saab Cars North America has started its first leasing event as a new company this week, focusing on the 2010 9-3 models, according to multiple news sources including Automotive news.

I’d be interested in what my favorite Saab, the 9-3x with a manual transmission, will lease for too.

Here’s a snippet of the article by Automotive News on leasing.

DETROIT — Saab Cars North America kicked off its first sales event as a new company today — a leasing program for the 2010 Saab 9-3.

Saab can move on the marketing front now that it has begun slowly building up its U.S. pipeline. The 9-3 has been trickling into the United States since late March. Before that, dealers had not had a shipment of Saab vehicles since last June.

“We had to start from scratch,” said Michael Colleran, COO of Saab Cars North America. “We’ve got a great team in place; we’ve got leasing; we’ve got the pipeline in place, and inventory is rising.”

Saab is offering a 2010 9-3 Sport Sedan 2.0 with automatic transmission for $399 a month with a $3,374 down payment; the term is 48 months. Advertising to promote the lease program will be primarily newspapers, direct mail, digital and social media. Some co-op advertising is planned. The program expires June 1.

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