Archive for 'Royal Oak, Michigan'

Saab History Covers Saab Cars North America Open House

Posted on 21. Apr, 2010 by .


Photo Credits: K Bishop

Saab History’s colleague Carter Bishop, the one that together, worked to ensure that the Save Saab kickoff event in Detroit took place last January, attended the Saab Cars North America open house in Royal Oak, Michigan with his Wife Kassie in my absence.

According to Bishop, the event which went from 5:30pm-7:30pm was very well attended with approximately 200 people from the press, dignitaries in Royal Oak, all of the Saab Cars North America staff and a few from the Saab Community such as the “million mile man” Peter Gilbert who drove all the way from Wisconsin.

The ceremonial ribbon cutting ceremony was conducted out front of the new entrance to the Royal Oak headquarters by President & COO, Mike Colleran along with the Mayor Jim Ellison and a few other dignitaries such as the Honorary Consul of the Netherlands, Mr. Hans J. Pyls and The Honorary Consul of Sweden, Mr. Lennart Johansson.

There were numerous photo opportunities inside and out, including one that included a group photo that Bishop’s Wife Kassie managed to organize on behalf of Saab History. Impressive job and great idea!

This multi-use headquarters facility at 4327 Delemere Court, Royal Oak, Michigan which opened on March 1st, currently staffs approximately 45 employees and is expected to grow up to 60.

I’ll leave the rest of this coverage up to the wonderful photography provided by Bishop’s Wife Kassie. A special thanks to them and everyone else that made last night’s open house, a wonderful event.

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Saab Cars North America Celebrates New Royal Oak HQ

Posted on 20. Apr, 2010 by .



Photo Credit: Saab Cars North America

Saab Cars North America issued a media advisory this evening following their open house that they are having a ribbon cutting ceremony welcoming people to join them.

I hope it was a good time as this is another milestone for Saab’s new era of independence here in the United States.


MEDIA ADVISORY: Saab Cars North America Celebrates New Royal Oak Location

Please join employees and the leadership team of Saab Cars North America, The Mayor of Royal Oak, Jim Ellison; The Honorary Consul of the Netherlands, Mr. Hans J. Pyls and The Honorary Consul of Sweden, Mr. Lennart Johansson for a ribbon cutting ceremony and company Open House on April 20, 2010 at 5:30 p.m.

Where: 4327 Delemere Court
(Between 14 Mile and Normandy Roads)

When: 5:30 p.m. – 7:30 p.m.

Michele Tinson
Director, Communications
Saab Cars North America
Office: 248-581-0856

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Saab History Wishes SCNA Well On Royal Oak Open House

Posted on 20. Apr, 2010 by .


Saab History wishes the folks at the new Saab Cars North America well with their open house tonight at the new headquarters in Royal Oak, Michigan.

As you may remember, I was hoping to attend this event but have received no support from the folks at Saab Cars North America, therefore it didn’t make sense to look elsewhere for it.

It’s the Saab Community that makes me want to keep Saab History moving forward at this time, that being said a colleague of ours from Michigan, that was at the Save Saab Rally in Detroit, will be attending the event and plans on providing us photographs later this evening following the event.

It will be interesting to hear what becomes of this open house this evening.

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Saab Cars North America Open House Is Now Booked

Posted on 12. Apr, 2010 by .


The Saab Cars North America open house on April 20th from 5:30 until 7:30pm at their new headquarters in Royal Oak, Michigan has now met their maximum occupancy level.

I’m still hoping to go, so if someone wants to host Saab History in attending this open house, please contact me.

I’m still interested in attending, but will only be able to do so with your support.

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Company President Is Pleased With New Headquarters

Posted on 21. Mar, 2010 by .



Photo Credit: David N. Posavetz / Daily Tribune

The Daily Tribune has recently visited the new headquarters for Saab Cars North America in Royal Oak, Michigan.

Here is the article below and keeping with the current trend, I will not be editorializing this article.

Company president is pleased with new headquarters.

ROYAL OAK — Mike Colleran, president and COO of Saab Cars North America, looked at hundreds of buildings for a new headquarters, sometimes not knowing if the company “born from jets” in 1937 would survive the automotive downturn.

It was a long and bumpy road from the towering General Motors offices at the Renaissance Center in Detroit to a one-story gray structure in a suburban industrial district.

However, the Saab saga has a happy ending with a new era and tagline — “move your mind” — unfolding in the surprisingly sleek interior of a renovated warehouse at 4327 Delemere Court.

Sitting behind his blond desk with a single line of paperwork stretching neatly from top to bottom, Colleran described the tumultuous time for the Swedish-based company’s 3,400 employees worldwide, including the few dozen who handle sales, service and marketing in Michigan.

“It was a rollercoaster ride, no question about that,” Colleran said in an office where photographs of Saab cars wait to be hung on white walls. “It started in late 2008 when GM announced a strategic review of the Saab brand.”

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Saab Cars North America Announces New Headquarters

Posted on 16. Mar, 2010 by .


Saab History has just received the official press release from Saab Cars North America.

Saab Cars North America Announces New Headquarters

* Saab Cars North America to reside in Royal Oak, Michigan
* Company to invest $2.4 million to enhance North American Sales and Marketing Operations
* Over 2000 jobs to be retained or created over the next few years

DETROIT – Saab Cars North America today announced that its headquarters will reside in Royal Oak, Michigan, creating or retaining approximately 2000 jobs in North America. The company will invest $2.4 million to enhance its U.S. Sales and Marketing operations. Saab Automobile AB was recently purchased by the Dutch automobile company, Spyker Cars NV.

“Saab Cars North America appreciates the assistance and cooperation of the City of Royal Oak and the Governor’s office in helping make the company’s decision a reality during tough economic times,” said Mike Colleran, President and COO, Saab Cars North America. “As a direct result in acquiring local and state assistance, we look forward to renewing our U.S. presence as an independent, premium luxury automotive brand with Swedish heritage while maintaining our loyal following and potentially attracting new customers.”

“From advanced batteries to homeland security and life sciences to building materials, companies across all industry sectors are choosing Michigan for their growth plans, because our state is a great state in which to do business,” Governor Granholm said.

The State of Michigan Economic Development Council worked with the City of Royal Oak to secure the project. Governor Granholm approved a state tax credit, with local contribution by the City of Royal Oak, for a total benefit of $1.4 million over five years to encourage the company to expand in Michigan versus other competing states.

“This is tremendous news for Oakland County. While the county continues to transform into a knowledge-based economy through my Emerging Sectors, Medical Main Street and Automation Alley initiatives, the automobile industry still employs a large segment of our workforce. This affirms that we remain the global center of the auto industry. Credit is due to the Michigan Economic Development Corporation, my Economic Development Department and Royal Oak,” said L. Brooks Patterson, Oakland County Executive.

Saab entered the auto business in 1949 with the first model 92. Its aerodynamic shape and advanced technology drew from the company’s roots as an aircraft maker and helped create what was to become a loyal and passionate customer base. GM acquired a 50 percent stake in Saab in 1990 and acquired the balance of Saab in 2000. As part of its strategy to focus on its four strongest brands in the U.S., GM began seeking a buyer for Saab in January 2009, a concerted effort that led to Spyker Cars NV purchasing Saab Automobile AB from General Motors on February 23, 2010.

For more information and a listing of Saab dealerships, please visit the website:

Michelle Tinson
Saab Cars North America
Phone: 248-705-0604

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Saab Cars North America Receives $1.2 Million Tax Credit Towards Royal Oak, Michigan Headquarters

Posted on 16. Mar, 2010 by .


This just in from Michigan Governor Granholm’s office & the Michigan Economic Development Corporation regarding Saab Cars North America’s new headquarters in Royal Oak, Michigan.

– Saab Cars North America – The global automaker plans to invest $2.4 million to establish its North American headquarters in Royal Oak, focusing on marketing, sales and product evaluation. The project is expected to create 158 total jobs, including up to 60 directly by the company.

The MEDC estimates the increased economic activity created by the project will create an additional 98 indirect jobs.

Based on the MEDC’s recommendation, the MEGA board today approved a state tax credit valued at $1.2 million over five years to encourage the company to expand in Michigan over a competing site on the East Coast.

The city of Royal Oak has approved an abatement valued at $29,000 to support the project.


Date: March 16, 2010
To: Michigan Economic Growth Authority
From: Amy Deprez, Manager
Packaging Team

Marcia Gebarowski, Project Specialist
Packaging Team

Subject: Briefing Memo – Saab Cars North America, Inc.
High-Technology High Wage (Lookback) MEGA Credit

Saab Cars North America, Inc.
100 Renaissance Center
Detroit, Michigan 48265

Saab AB is a Swedish company engaged in vehicle manufacturing. In 1990, General Motors purchased controlling interest in Saab AB, and in 2000 bought the remainder of the company. Spyker Cars N.V. purchased GM’s interest in Saab Automobile AB, for a mixture of cash and preference shares, resulting in Saab Cars North America, Inc. being established as the North American operations of Saab AB.

Spyker Cars N.V., no relation to the prior Spyker Company, is a private company, founded in 1999, and headquartered in Zeewolde, Netherlands. Saab will be a stand-alone niche manufacturer with three or four model lines. Spyker believes strongly in the benefits to be achieved in the sharing of certain assets and technology services, especially Saab’s extensive global network of 1,100 dealers, marketing & sales, merchandising, promotion and sponsorship activities.

Saab Cars North America, Inc. is a new entity without a presence in Michigan currently.

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Saab Cars North America To Relocate To Royal Oak, MI

Posted on 16. Mar, 2010 by .


Photo Credits: Oakland Press & Biddison Architecture

Saab History has just learned that there will be details about Saab Cars North America’s relocation from the GM Rennaissance Center to the new facility at 4327 Delemere Court Royal Oak, Michigan tomorrow.

At approximately 1:30pm, the Governor of Michigan, Jennifer Granholm will announce Saab Cars North America’s move to Royal Oak at a press conference. I am sure at around the same time an official press release will also be issued by SCNA, describing this move.

It was back in October of last year where we first learned about this particular location and over the course of the fall, Saab Cars North America (SCNA) received numerous tax benefits for their new headquarters to relocate here.

Since Saab’s start in the United States back in 1956 , they held headquarters in New York City, New Haven & Orange, Connecticut, Norcross, Georgia and most recently, the GM Renaissance Center in Detroit. This move marks a new beginning for the Saab Cars North America team as they continue the process of separating themselves from GM, their former parent.


I highly encourage the folks at Saab Cars North America to host an open house, showing their new facility. This would symbolize full transparency, their open door policy and trust and relationship building with not only the press, but their their existing customers and all of the customers they plan on welcoming back.

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