It has been recently indicated that Saab Automobile, as part of it’s global brand relaunch, will market using applications for Apple’s Iphone and new Ipad, according to BusinessWeek’s interview with Saab’s new Global Sales Director, Adrian Hallmark.
As Saab continues to emphasize it’s interest in being touted as the “Apple” of the automobile business, one cannot help but wonder if there will be future partnerships with the company.
Wouldn’t it be nice to receive a brand new Apple Iphone or Ipad with any new Saab purchase right at your local Saab dealer instead of having to pick it up at the Apple store itself?
Here’s the quote below from Saab Automobile’s new Sales Director, Adrian Hallmark.
The marketing will feature “all media platforms” and include applications for Apple Inc.’s iPhone and iPad, Hallmark said.
Photo Credit: Saab Automobile AB
In the next month or so, Saab Cars North America is expected to launch an all out marketing blitz as part of the launch of the all new Saab 9-5 in the United States according to Business Week.
“There’s a huge wave of media and communication” that will start in Sweden when the 9-5 goes on sale June 19, Adrian Hallmark, executive director of sales, said in a phone interview. Saab will spend more than $150 million on marketing in the second half of 2010 after spending “nothing” on promotions since the sale by GM, he said.
Edmunds Inside line have recently secured some photographs of the latest version of the 2012 Saab 9-4x that is still under development for the past 3 years.
Autoblog Green has recently reported that the Saab 9-2 (pronounced “Nine Two”), a historical reconnection to Saab Automobile’s original 92 (pronounced “Ninety Two”), rounding out the production lineup, will have a hybrid option.
This is good news as this vehicle must have a hybrid, but also must have a true hatch, so if we can continue to refer to the Saab 9-2 as a “Hybrid Hatch”, then we’ll see some significant demand for this long awaited segment. This vehicle has additional reasons to be promising as it will be the first official Saab model to have 100% Spyker and 0% GM influence!
Here’s the piece below by Autoblog’s citing Autocar.
The decision to green light the 92 will be made within the next 100 days. If the 92 gets the go, a hybrid model will definitely be available. The design for the 92 is all but finalized, as are the specs and dimensions of the vehicle, though Saab’s keeping this info under wraps. As Muller tells Autocar, the company targets 30,000 to 60,000 units per year at a price of “Mini plus 10 percent” with a release date of late 2013 or early 2014.
Saab Automobile Seeks Hybrid EV & Safety Manager for their new projects in electrical vehicle development in Trollhättan, Sweden.
For more details, read below and click here for the orignal posting on ManPower.
Saab Automobile AB is now looking for Hybrid EV & Safety Manager
Location / service advertised in:
Sweden, Västra Götaland County
Saab Automobile AB is a brand new company, but with more than 60 years long history. We are approximately 3,000 employees in Sweden and most of us are working at the main plant in Trollhättan. We manufacture premium cars with new innovative technology to customers in more than 60 markets around the world. We work with the entire process from concept, design, development and production of analysis, testing and marketing.
We are currently seeking an experienced Hybrid EV & Safety Manager to work directly at Saab Automobile, Technical Development in Trollhättan.
Saab Automobile AB has its roots in Trollhättan and in a strong tradition of innovation and design. The result is breakthrough technology and versatile car that combines driving pleasure with respect for the environment
In this recruitment cooperate with SAAB Manpower Professional.
Manpower Professional is Sweden’s largest recruitment companies. We are located at some 50 locations and has over 15 years experience in recruitment.
We are now looking for a person to the department Hybrid & EV integration, which is a small team with specialist skills to support other organizations in the development of this new technology area. Work areas within the team and project management – Coordination and expertise in feature development, energy storage and high-voltage applications.
As we know, the future of the automobile industry will require Hybrids and fully electric EV’s, and it’s the auto industry that must create the demand which will then in turn, help to justify developing the sustainable “smart grid” powered infrastructure to fully support it.
Saab Automobile’s new Chairman, Victor Muller of Spyker Cars has recently spoken to Just Auto about his slightly different take on the future of EV’s in the automobile industry.
While Saab continues to develop it’s new era of independence, it must maintain it’s continued vision and passion for sustainable transportation solutions as a historical leader in technological solutions within the automotive industry.
It’s important to indicate that partnerships with companies such as Boston-Power, are just the beginning of this process.
As Saab Automobile emphasizes it’s interest to be a leader in this space, it will need to ensure that these products become a reality for consumers just as other manufacturers are doing, so that this global smart grid infrastructure powered by sustainable energy sources, can begin to take shape.
Muller is also skeptical about full electric cars, although he said Saab will run an electric test fleet when it launches the new 9-3.
“I lose sleep over electric cars – they are a contradiction in terms. They are only as good as the grid they get their electricity from.
“In Stockholm EVs are truly zero emission because the country has nuclear and hydro-electric power stations. You can’t say the same for New York because the car might have an electric motor but 500 miles away someone is shoveling coal into the generating station.
“We have to look at where the electricity comes from. There is a long way to go before EVs can be truly classed as zero emission. I see the future for now in hybrids, smaller, high performance internal combustion engines aided by electric solutions.”
Saab Automobile Settles with Creditors
Trollhättan, Sweden. On June 17, 2009, a creditors’ meeting was held by the District Court of Vänersborg where Saab Automobile made a proposal for a composition with its creditors to write down by 75% unprioritized debt that had accrued prior to the company’s reorganization. The proposal was approved by the District Court and, in accordance with the terms of the composition, payment of the composition dividend was to be made on June 17, 2010. All creditors with an undisputed claim, and who have submitted their payment details in accordance with the letters sent to them by Saab Automobile, will be paid on this date.
Jan Åke Jonsson, CEO of Saab Automobile, said: “I would like to take this opportunity to thank those loyal suppliers who have supported Saab over the past year – they have contributed significantly to the creation of an independent Saab. We aim to build on these partnerships as we roll out a new range of exciting cars starting with the new Saab 9-5 this summer.”
Saab Automobile Press Office
Tel: +46 (0)520 279797
Saab Automobile Appoints New Nordic Region Director
• Key appointment to lead restructured Nordic organization
• Provides central support for independent branch offices
Trollhättan, Sweden. Saab Automobile today announced the appointment of Magnus Hansson as Regional Director Nordic, responsible for sales, marketing, aftersales and business development in Sweden, Denmark, Norway and Finland.
Hansson takes up this newly-created position from 1 August. He assumes direct responsibility for the Swedish market, while Country Directors at Saab’s branch offices in Denmark, Norway and Finland will also report directly to him.
This new role is part of a series of key management appointments being made at Saab Automobile as the company establishes a new organization to take it forward as an independent business.
Announcing Hansson’s appointment today, Saab Automobile CEO Jan Åke Jonsson said: “Our home market in Sweden is a crucial component in the success of the company and we are delighted to have Magnus onboard. His new role will enable us to create and benefit from synergies with the other Nordic markets. Their offices have been set up as lean, independent operations and Magnus’s team will also provide dedicated marketing and business support.”
Hansson, 35, who will report to Adrian Hallmark, Executive Director, Sales, is currently Global Product Manager at Saab and brings a broad range of international experience to his new role during 10 years with the company. He is a former Country Manager in Canada, where Saab achieved record sales during his tenure.
Hansson will be succeeded as Global Product Manager by Christopher McKinnon, currently a group leader within the department. Johan Palmér will continue as Acting Director of Sweden with full operational responsibility until 1 August.
Saab Automobile Press Office
Tel: +46 (0)520 279797
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