Tag Archives: Apple store

The All New Saab 9-5 At The New England Auto Show

Posted on 03. Dec, 2009 by .


Photo Credits: Saab History

Saab History has recently attended the 2009 the New England Auto Show in Boston, Massachusetts to see the all new Saab 9-5. The last time we were at the Boston Auto Show was in the fall of 2007, when the North American premiere of the Turbo-X took place.

Having experienced the global debut of the all new Saab 9-5 back in September, this event was of course a smaller display, naturally as it is a continuation of the North American premiere which began in Miami during October.

Upon entering the show, we headed directly to see the all new Saab 9-5, which was a delight to see. This premiere in Boston, was the first time a new Saab 9-5 was in New England in twelve years. The last time a new Saab 9-5 was shown to the public for the first time in New England was during 1997 Saab Owners Convention in Waterville Valley, New Hampshire. […]

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Saab Sighting Of The Week “Saab @ Apple, Boston, MA”

Posted on 03. Feb, 2009 by .



Photo Credit: Saab History

This past weekend, I hit a great combination “Saab Sighting of the week“. This was a Saab 9-3 Sport Sedan, in front of the Apple store in Boston, Massachusetts!

What is so great about this sighting is that Saab has recently been mentioned as being the “Apple of the Automotive business“. Secondly, Saab is still heavily advertised and marketed in Boston ever since it started here in 1956. In fact, Saab was going to be the official vehicle of the Boston Red Sox!

There are so many more cross-related areas to talk about here here, but for the time being I will hold off on them. I am glad however that I had enough time to snap this photo the other day, because this Saab parked in an area where there are “Saab parking meters! I wonder if they got a discount on their parking given that their make was indicated on the meter itself or that they parked in front of the Apple Store?

I hope to see some more cross-promotional activities between Apple & Saab much like the Saab-Salomon partnership.

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