Tag Archives: chief

Next Gen Saab 9-3 Is More Than 2 Years Into Development

Posted on 03. Mar, 2010 by .


Edmunds Inside line indicates that the next generation Saab 9-3 is more than two years into development at this time, according to Victor Muller of Spyker Cars.

In addition to this vehicle, Muller indicates that he would also like to build a premium compact vehicle known as the 92.

This is all very good news for future product development at Saab.

TROLLHÄTTAN, Sweden — Saab-Spyker chief Victor Muller says he would like the company to build a what he calls a 92, a compact, premium model drawing inspiration from the original 93, “though not a retro design,” he stresses.

The car would be positioned “somewhere north of the Mini” and would need a technical partner for Saab to be able to bring it to market. For this reason, it is not part of the business plan intended to return Saab to profitability by 2016.

However, Muller and Saab CEO Jan-Ake Jonsson say they have been surprised by the level of interest shown by other manufacturers in selling Saab hardware and technology. Jonsson is also hoping to sell Saab expertise, including its experience with turbos, transmissions and gasoline engines.

Muller also says that the next-generation 9-3 is more than two years into development, “with basic engineering done, with two years in which to add more Saab DNA,” before launch. That will have allowed Spyker to get the fully engineered new 9-5, the 9-4X, the 9-3, and a re-equipped factory “for the price of a wind tunnel.”

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Jan Ake Jonsson Speaks At Press Conference In Trollhättan

Posted on 26. Nov, 2009 by .



Dagens Industri and Swedish Radio West are both reporting on a recent press conference at Trollhattan’s Innovatum Tuesday night where Saab Automobile’s Managing Director, Jan Ã…ke Jonsson criticized the Swedish government for doing too little too late for his company.

Here is the article below.

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TROLLHÄTTAN, Sweden’s TTELA Newspaper On Saab Automobile’s Outcome In The GM Business Plan

Posted on 18. Feb, 2009 by .



Photo Credit: TTELA

Trollhättan, Sweden’s TTELA Newspaper, who have operations near the train station (close to my favorite pizza place in the Trollhättan “Arena”), has provided some of their own insight into the GM Business Plan provided tonight.

As we now know, Saab Automobile AB have a real opportunity hear to secure funding and complete a financial deal with General Motors prior to March 31st, 2009.

This leaves the remaining 9-months for them to find a buyer that is interested in their company and will help them become financially and organizationally independent of General Motors by January 1st, 2010.

Here is the piece below, roughly translated:


Saab will own company next year? Can apply for reorganization directly

GM wants to put Saab in a separate company from 2010. It was the news from Detroit last night. Thus we float in continued uncertainty about Saab’s future fate. Already this month, it may be necessary to apply for a reconstruction of Saab.

No, no certainty as to Saab was as expected not in the night from owner General Motors.
Announcement that will sort out the Saab in a separate company, according to Reuters last night, it would be from 2010, allowing for different interpretations.
One is that the GM of this want to show those in power in Washington that it would not invest U.S. aid money on its Swedish brand.

But if Saab can this crisis we still do not know. It could be seen as the company has won additional time to find a solution.

Funding issue remains But the basic problem remains. Will Saab be able to implement his Swedish plane – where most of the production and development together in Trollhättan – must still resolve the funding issue.

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Saab Automobile Singapore Changes Ad Agencies

Posted on 20. Jan, 2009 by .



According to Brand Republic, Saab Automobile Singapore (Trans Eurokars importer), has changed advertising agencies in an attempt to re-energize their communications.

It is nice to see that much like Saab Australia, Saab Singapore is also using the “Move Your mind” campaign slogan these days too! I wonder what their previous ad campaigns were over the years?

Here’s their press release:

Saab hands creative to TSLA
by Benjamin Li 15-Jan-09, 16:28

SINGAPORE – Independent shop The Secret Little Agency (TSLA) has scooped the Swedish car brand Saab creative account in Singapore, replacing incumbent of two years Grey.

TSLA pitched against two undisclosed agencies for the account. Renee Chua, Saab senior marketing manager at Trans Eurokars, commented: “TSLA is very creative and unconventional, there is good synergy with the team and the Saab brand.”

Nicholas Ye, chief creative partner at TSLA, said that both the brand and the agency needed to cut through the clutter within the heavily competitive Singaporean automotive market.

“Maintaining the unique pillars of the Saab brand, and communicating that to a different target audience during this time of economic turmoil, that is the challenge,” said Ye.

Maxus is the existing media agency partner. TSLA’s first campaign will be rolled out in time for Chinese New Year holiday period.

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General Motors Europe To Create New Auto Group In Collaboration With FIAT in Turin, Italy?

Posted on 07. Jan, 2009 by .



This process of Saab Automobile looking for a new owner, is getting kind of interesting now, given that all three of the possible candidates indicated have said they are not interested in Saab Automobile including speculation on Porsche as well, which turned up to be just a rumor.

However, let’s not forget that it has been Fiat that have continuously indicated in their dialog here at Saab History, that they are not in a position to comment about their status even though they have also said that they are not interested in acquiring Saab Automobile.

What’s new to this developing story for Saab is that, a late breaking article has shown up on Sweden’s expression, which appears to indicate some talk between Saab Automobile’s Jan-Ã…ke Jonsson and General Motors Europe’s chairman, Carl-Peter Forster, about forming some new group.

This new group will quite possibly be between General Motors Europe and FIAT and will be located in Turin, Italy.

Turin Italy, if you may or may not know is where one of GM’s design studios are located. It was at this studio, where the Saab 9-4x BioPower Concept car was put together as illustrated on a promotional video filmed there. The Saab 9-4x BioPower concept was shown back in January of 2008 at the North American International Auto Show in Detroit, Michigan.

Here is a translation of the high points of the article thanks to Sweden’s Jan Ollsson.

Carl-Peter Forster

GM’s Europan president has been unusually withdrawn in recent weeks. The first time I listened to Forster, I was convinced that he wanted to bully Saab to show off his own dear Opel. But when the E85-liquor was served Forster’s liking of Saab suddenly increased. Forster has not chosen siden yet – probably because he does not want to be seen make to much noise. If he is forced to leave Wagoners side much speaks for Forster joining Saab’s Jan-Ã…ke Jonsson and take a flight to Turin to piece together a new group together with Fiat.

Jan-Ã…ke Jonsson

Saab’s chief executive has worked hard since GM announced the company on “Blocket, online ad service” Jan-Ã…ke have fought hard to maintain Saab’s position in the car market. He has managed so so… with a practically impossible task. Jan-Ã…ke Jonsson is sticking his chin out and try to defend himslef which he should have credit for. Playing dirty is not Jan-Ã…kes style which should not be interpreted to mean that he can withstand any amount at any time. Whatever happens, I hope that Jan-Ã…ke Jonsson will come unscrathed from the fight and that Saab survives.

At this point, I almost think it’s pointless to send e-mails to both General Motors Europe and again Fiat because what will they really tell the public about a “possible” development?

Here’s hoping an insider contacts Saab History to provide some more details about anything that’s going on, so we know where Saab Automobile stands moving forward.

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Kjell ac Bergström BioPower Interview – carlist.com

Posted on 12. Apr, 2007 by .


As a follow-up to one of the videos of the Saab Automobile BioPower presence at the Geneva Motor Show this past March, I have provided a new video that has surfaced by Lou Ann Hammond of carlist.com where she intereviews chief engineer of the BioPower developments, Kjell ac Bergström.

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Saab Designer Profile – Björn Envall

Posted on 03. Apr, 2007 by .


bjorn_small.jpgIn 1969, Björn Envall started with Saab, while working alongside Sixten Sason on his final project, the SAAB 99. Björn Envall played an important role, specifically toward the final stages of design when Sason was not healthy and less energy to devote to the project.

Björn Envall’s most notable achievement under his role as chief designer with Saab, was the transition of the 99 Saab 900 (1979-1993/94) to the 900 model that was introduced in 1979.

Envall was responsible for the 98 Prototype, 99, 90, 900, 9000, EV-1 concept car, and a secret “EV-2″ internally released concept vehicle which was to eventually set the stage for his final project, the new generation 900.

Björn Envall retired from Saab-Scania in 1992, just two years before the two companies broke up into two separate companies, Saab Automobile AB and Scania AB.

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Project Gudmund, 1965-1967

Posted on 02. Apr, 2007 by .



Photo Credit: Wikipedia

Project Gudmund named after the day the project started which happens to be Gudmund day in Sweden, the SAAB 99’s original design concept began to take shape. This concerted design effort was led by none other than SAAB’s chief designer Sixten Sason. This project took approximately two years to complete and was finally unveiled in Stockholm, Sweden on November 22nd, 1967.

This was the first time the idea of the SAAB 99 surfaced to the public.

“Project Gudmund” now resides at the Saab Museum in Trollhättan, Sweden.

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Production Concept