Tag Archives: Growth

Sweden’s Green Party Approves Saab Automobile’s Sustainable Future

Posted on 15. May, 2009 by .

0

ttela_green_party.jpg

Photo Credit: TTELA

TTELA indicates that Sweden’s Green political party has indicate just how good they feel about the future of the sustainability efforts of Saab Automobile AB.

Here is a rough translation again thanks to google below.

“State feels better now,” Peter Eriksson’s view after the Saab-visit

TROLLHÄTTAN After a progress report on the speculators and the production is The Green Party spokesman Peter Eriksson determined in its view on Saab’s future.
– Hope has been strengthened, he stated on the ground in Trollhättan factory.

Fresh information and a tour of the production was spokesman to express confidence in Tuesday’s Saab-visit.

– State feels better now than it has done previously, he announced, without disclosing what the CEO Jan-Ã…ke Jonsson and IF Metall klubbordförande Paul Ã…kerlund revealed.
As TTELA told yesterday several speculators will now be prepared to go deeper into the negotiation of an ownership. All will also, reportedly, have promised to increase production in Trollhättan.

– Thus, it may be appropriate to ask the government to listen. To stop adding trip, made Peter Eriksson was clear that he stands by his criticism that “the government failed Saab”.

– Here, they can build cars, continued Eriksson and nodded towards the factory. It is enough that in Stockholm who do not believe it …
[…]

Continue Reading

Saab History Interviews Former Saab USA President Joel Manby

Posted on 31. Dec, 2008 by .

1

manby_group.jpg

Photo Credit: Manby (L-to-R Ralph Millet, Joel Manby, Bob Sinclair)

I have recently had the privilege of interviewing Joel Manby, the former Saab USA President from June of 1996 until April of 2000.

Below is his updated and candid account of our interview, it is a great read, so take the time and enjoy!

Thank you Joel for your time and contribution, we all appreciate it!

Saab History: How Did you end up joining Saab Cars USA in June of 1996?

Manby: I worked at Saturn as a Regional Vice President and was picked to lead Saab Cars USA in order to improve the dealership distribution network by making it more focused and more profitable.

I used to co own some retail dealerships so I knew how important the car buying experience was in the customer’s final decision on what brand to buy, especially since it was the 2nd most expensive purchase a family would make after a home. I also knew that our competitors like BMW, Audi and Volvo had a much more profitable and focused dealer network. I was determined to reinvigorate the dealership network to turn around the car buying experience to one that was enthusiastic for not only the customer, but the dealership’s sales team as well. We were asking dealers to invest in exclusive dealerships and sales people so in many cases we actually removed some dealers who were not committed or dueled with poor brands in order to get other dealers to invest heavily. Our basic goal was to go from selling 25,000 Saabs through 360 poorly focused stores (average = 70/year per store) to 40,000 sold Saabs through 240 stores (a more focused and profitable average of 170/year per store). Dealers need to know they can be profitable before they will invest.

Saab History: How did this strategy work?

Manby: The units sold per dealership increased to over 150/store as did the national sales figures which topped 40,000 during my time. We had more exclusive stores than any time in recent history and had the 2nd highest sales year in Saab history to that point….so I would say it worked well. We also gained huge share in Southern California where we were almost non existent.

Saab History: Consistent advertising was never something that Saab had, what did you do to turn this around?
[…]

Continue Reading




Production Concept