Tag Archives: manager, North America Coordination

Bill Kelly, Saab Cars USA President 1991-1994

Posted on 02. Oct, 2008 by .



Bill Kelly became acting President of Saab Cars USA, Inc. in Oct of 1991 replacing Sten Helling.

During his tenior, he worked in the corner office at the 35 Executive Boulevard building within Orange, Connecticut campus and was personally responsible for moving Saab-Scania of America, Inc. to Norcross, Georgia in 1992.

Here is his first excerpt from the original press release to the public, dated September 30th, 1991.

William S. Kelly Named President and Chief Executive Officer, Saab Cars, USA, Inc.

In conjunction with this announcement, William S. Kelly, 43, has been named president and chief executive officer, Saab Cars USA, Inc, succeeding Sten Helling who has chosen to remain in Connecticut, and will leave Saab after 11 years of dedicated service with the company.

Mr. Kelly previously served as vice president, sales and marketing, for the Swedish automobile manufacturer’s U.S. subsidiary. Prior to that, Kelly was Saab’s national sales manager in the United States and held various Saab field positions. He first joined Saab in 1980, and has a broad background in dealer relations.

Jan-Ake Jonsson, 40, will assume the position of vice president, sales and marketing, Saab Cars USA, Inc., and will report directly to Mr. Kelly. Before this appointment he was manager, North America Coordination, Saab Automobile AB, and served as the principal liaison between Saab’s U.S. sales and marketing activity and the Swedish parent company.


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