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"Save Saab" Campaign Sends Strong Message To GM HQ

Posted on 05. Jan, 2010 by .

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Photo Credits: Saab History

I want to say, today was from what everyone that attending including the press have said, a great success. We had over 50 people attend which is phenomenal, and over 20 press members from local and national interviewing us.

Everyone that attended included folks from Cape Cod & Hingham, Massachusetts, Maryland, Michigan, Virginia, New Jersey, Ohio, Wisconsin and as far away as Iowa! The true Saab spirit really was well represented and you could feel it.

The folks at GM were very supportive of this initiative today and despite the weather, we all hung out outside in the parking lot with the GM world headquarters as our backdrop for nearly 2 hours in the blistering cold and snowy weather to send our message.

The message we believed we were successful in sending was for GM to “Sell Saab”. We hope that the press coverage will be as positive as it can be in covering this event.

The job is not yet done as there is one last remaining aspect to the “Save Saab” campaign and that is for GM to Sell Saab.

It was clear today that they got our message, now they just need to do the right thing and complete the deal.

More to come!

The “Save Saab” initiative

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