Tag Archives: Miami

The All New Saab 9-5 At The New England Auto Show

Posted on 03. Dec, 2009 by .


Photo Credits: Saab History

Saab History has recently attended the 2009 the New England Auto Show in Boston, Massachusetts to see the all new Saab 9-5. The last time we were at the Boston Auto Show was in the fall of 2007, when the North American premiere of the Turbo-X took place.

Having experienced the global debut of the all new Saab 9-5 back in September, this event was of course a smaller display, naturally as it is a continuation of the North American premiere which began in Miami during October.

Upon entering the show, we headed directly to see the all new Saab 9-5, which was a delight to see. This premiere in Boston, was the first time a new Saab 9-5 was in New England in twelve years. The last time a new Saab 9-5 was shown to the public for the first time in New England was during 1997 Saab Owners Convention in Waterville Valley, New Hampshire. […]

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All New Saab 9-5 Showcased At New England Auto Show

Posted on 02. Dec, 2009 by .


Saab History will be traveling to see the all new Saab 9-5 at the New England Auto Show in Boston, Massachusetts today.

As you may know, the all new Saab 9-5 made its global debut back on September 15th in Frankfurt, Germany.

A month later, it made its North American debut in Miami and has since been on tour in Europe, and also here in the United States with recent stops to San Francisco, Los Angeles and now Boston!

This preview of the all new Saab 9-5 will be its first in North East region of the United States. The last time the previous Saab 9-5 made it’s first visit to the North East, it was twelve years ago in Waterville, Valley New Hampshire during the 1997 Saab Owners Convention Jubilee.

If you have the chance to make it to Boston within the next four days including the weekend, I strongly urge you to make the trip!

Here are the details below:

The New England Auto Show

Boston, Massachusetts Dec 2nd – 6th, 2009

Public Show Dates:
Wednesday, December 2 12-9PM
Thursday, December 3 12-9PM
Friday, December 4 12-10PM
Saturday, December 5 10AM-10PM
Sunday, December 6 10AM-7PM

Boston Convention & Exhibition
415 Summer Street
Boston, MA 02210

WEBSITE: http://www.paragonexpo.com/189.html?flash=1

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All New Saab 9-5 Showcased At San Francisco Auto Show

Posted on 29. Nov, 2009 by .



Photo Credit: Dino

The second North American preview for the all new Saab 9-5 debuted at the San Francisco Auto Show this past Thursday (Thanksgiving). This show will continue until Tuesday, December 2nd, but the all new 9-5 leaves today to head to the Los Angeles show.

Dino, a Saab History frequenter has been kind enough to share with us photographs from the experience above. It’s nice to see the all new Saab 9-5 continuing the auto show circuit that began in Miami last month here in the United States as it’s European tour was recently canceled.

Here is a summary he provided of his experience:

The show and the Saab booth were relatively well attended, considering it was Thanksgiving. All of the comments I overheard were all quite positive and complimentary about the new 9-5. Many people examined it from all angles. The new 9-5 has real presence – especially from the front. The fit and finish were superb and what I liked most were the details e.g. The half black mirrors that matched the window frames, the “notch” in the front of the hood that the upper part of the grill nested in. down-turn on the front upper part of the front grill etc.

The next show where the all new Saab 9-5 will be scheduled to be, is Los Angeles as well as Boston starting this week. These two parallel shows with a little overlap, will wrap up the all new Saab 9-5’s United States tour in 2009.

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The Second North American Preview Of All New Saab 9-5

Posted on 24. Nov, 2009 by .



Photo Credit: Etienne Morsa

The all new Saab 9-5 that made its North American debut last month in Miami, will be making its second North American preview at the San Francisco Auto Show this Thanksgiving day.

From November 26th until December 2nd, the Saab 9-5 will be available for the press and the public to see.

The remaining two preview events will take place in December at Boston and then finally, Los Angeles, California as part of the auto show circuit.

Here are the details below:

San Francisco, California Nov. 26 – Dec. 2, 2009.

747 Howard Street
San Francisco, CA

WEBSITE: http://www.sfautoshow.com/

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Saab Cars North America Website Adds New 9-5 To Lineup

Posted on 09. Nov, 2009 by .



The New Saab Cars North America organization has recently refreshed and updated their website.
The notable changes include the following:

* Replacement of Born From Jets to “Move Your Mind”, a continuity of the global brand message.
* Notable that the Saab 9-3x is not shown, although it was launched in the U.S. back in April at the NYIAS
* Addition of the all new Saab 9-5 since it’s NA Miami launch in October.
* Deletion of the Saab 9-7x SUV, but you can still build your own?

I should note that it looks like the website still needs more updates such as inclusion of future models, current press releases such as the North American debut of the all new 9-5, videos, etc. and other material. In addition, it looks like the icon on the website still shows the griffin emblem, and not the SAAB word mark like the other global Saab websites.

This is a good move for the new SCNA organization and I hope to see the website continue to be developed between now and the end of the year. Perhaps we’ll see their new headquarters address and contact information on the website as well?

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The North American Saab 9-5 Debut & Press Conference

Posted on 28. Oct, 2009 by .


Video Credit: Saab History

This past Friday, the all new Saab 9-5 made its North American debut at the Miami Auto Show.

At this minimalist event with all of the right Scandinavian modern touches, Mike Colleran, the new COO for Saab Cars North America, presented to the media, the new era for Saab Automobile along with the all new Saab 9-5.

This press conference took place just over a month since the global debut of the all new Saab 9-5 back on September 15th in Frankfurt.

This press conference, although naturally smaller in scale than the global conference was in my opinion as an observer, was much more inspirational. This press conference left me with a good feeling about the future for Saab when I finally got to hear the following words from Saab after all of these years, coming from none other than Mike Colleran.

The words were “Welcome back to the company that thinks a little differently.”.

This welcoming customers back quote, reminds me of my interview with Knut Simonsson and is beginning to resonate with me in terms of this humble and gentle approach Saab is making with new the new era.

A job well done by Mike Colleran and staff at the new Saab Cars North America. As you continue to listen and welcome your customers back as it appears you are doing, you will succeed.

A thank you to Alejandra of Blue Hope video productions in Miami for providing the video footage as well as Bruce W for providing the photography.

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A Behind The Scenes Look At The Saab On Burn Notice

Posted on 27. Oct, 2009 by .


Film Credit: USA Networks

For the past few years, the former Saab Automobile USA organization partnered with USA Networks on the Miami, Florida based “Burn Notice” television series.

This series included a 2008 Saab 9-3 Convertible in black for Fiona, one of the leading characters in the film. This arrangement was managed by former Saab Automobile USA Advertising & Promotions Manager, Steven Haener.

The following film has been recently located that provides you a behind-the-scenes look at the Saab 9-3 Aero convertible being filmed in high-speed chase scenes in addition to some of the details as to why Saab partners with USA Networks in Burn Notice to begin with.

I quick look at the official Burn Notice website results in no current details as to the continued partnership with Saab in the United States now that they are a new organization with new leadership.

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Photos : New Saab 9-5 North American Debut In Miami

Posted on 24. Oct, 2009 by .


Photo Credits: Bruce W

Today, the all new Saab 9-5 made its North American debut at the Miami Auto Show in Florida.

Saab History’s architect/Saab enthusiast Bruce W. was kind enough to attend the event and take photographs for us for those that could not make it to the event.

There were approximately 50 people in attendance, quite smaller than the global debut last month in Frankfurt. The mood was upbeat and the presentation was much better than any other automobile manufacturers at the show.

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Production Concept