Tag Archives: new saab 9-3

A Summary Of The Saab Dealer Meeting In Boston

Posted on 30. Mar, 2010 by .


The U.S. Saab Dealer meeting took place in Boston today and apparently 80% of the national Saab dealer body attended.

These dealer principles got the chance to meet with Victor Muller, Jan Ake Jonsson as well as Mike Colleran.

The items discussed or depicted as part of the meeting involved the following items.

* The Global “Save Saab” Campaign
* No Dealerships would be closing
* Saab 9-5 Sedan (open ) & Completed Saab 9-4x (locked)
* New Saab 9-3 Sketch Shown
* Electrification of the Turbo
* Electric Saabs with Boston Power discussed as well as Saab Hybrids
* Sourcing Power trains & Platforms from other companies than GM.
* Leasing To Return
* 2010 Saab 9-3 Aero Interior upgraded

All in all, the Saab dealers that attended were left with a strong positive opinion about their future supporting Saab and that’s a great start to this new era of independence.

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The New England Saab XWD Salomon Ski Promotion

Posted on 22. Nov, 2008 by .


Photo Credit: Saab Automobile

I have been talking about Saab Automobile partnering with ski resorts for the up and coming XWD product launch, and at least finally, something, although not as significant as it should have been with Okemo, is taking place.

In New England, participating Saab dealerships are offering a Saab XWD & Salomon X Wing Ski Promotion program until January 5th, 2009, when the Saab-Salomon partnership in North America comes to an end.

This program allows in summary,

Test Driving:

Those test driving a 2009 9-3 XWD, a complimentary pair of lift tickets redeemable at a certain ski resort in New England for any day of the week for the season.


Those buying either a 2008 or 2009 before January 4th, 2009 following their test drive, will also get a a pair of skis and two lift tickets for the season in New England!

Here are the official details below:

Saab XWD & Salomon X Wing Ski Promotion
New England Saab Dealers

Promotion Dates: 11/16 – 1/5/09 Advertising Dates: 11/16-1/3/09

Purchase Incentive Details:

Consumers will receive a complimentary pair of Salomon X Wing skis and bindings with the purchase of any new 2008 or 2009 Saab between 11/16/08 and 1/5/09.
· Once a consumer has purchased a new Saab the dealership is responsible for completing the “Salomon X Wing Skis Purchase Incentive Redemption Form” and faxing it along with the Purchase Agreement to GM R*Works at 313.967.9647 (Attention: Eliza Ollinger). The form must be legible as this will be used for fulfillment.
· Consumers will then receive a Salomon Promotion Certificate within 2 days (via USPS) of R*Works receiving the above redemption form.
· Consumers can take the Salomon Promotion Certificate to redeem one pair of skis and bindings to a participating Salomon Retailer (a complete list of Salomon retailers is included in this packet).

Test Drive Incentive Details:
Consumers will receive a complimentary pair of all-day passes to Ragged Mountain Resort when they test drive a new Saab 9-3 with XWD. The passes are good for any day of the week.
· Once a consumer test-drives a new 9-3 XWD, dealerships are responsible for completing a BRC with the consumer information and faxing it to GM R*Works at 914.244.4660 (Attention: Jennifer Pollack). The form must be legible as this will be used for fulfillment.
· The day passes will then be mailed to the consumer within 2 days (via USPS) of receiving the BRCs via Fax.

In-Dealership Displays:
Dealerships will receive the following point-of-sale materials on Friday November 14th.
· 1 Outdoor Banner (vinyl with ropes/grommets for hanging)
· 3 Showroom Posters
· 3 Showroom Window Clings
Each Dealership will also receive one pair of X Wing skis for on-site display. It is strongly recommended that each dealer orders a ski rack and outfits a 9-3 with the skis.

Also included in this packet:
· Salomon X Wing Skis Purchase Incentive Redemption Form
· BRC for the Ragged Mountain test drive incentive redemption
· Complete list of Salmon Retailers
· Media Flowchart
· Program Contact Information

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International Saab Club Meeting 2008

Posted on 10. Aug, 2008 by .



saablatvia.jpgThe International Saab Club Meeting took place this past weekend in the Cesis district in Latvia on August 7th-9th 2008.

The Saab Club of Latvia did an incredible job in advertising the meeting during last year’s 60th Anniversary Saab Festival in Sweden from the 7th through the 10th of June, 2007. From a huge distribution of flyers at the Saab Festival Dinner, to a website launch, as well as proper signage displayed on a number of Saab Club of Latvia cars, namely the Saab 9-5 pictured here, their presence was certainly known and their anticipating of the meeting, quite remarkeable.

Here is a brief quote from their website:

Dear SAAB friends,

We invite all SAAB enthusiasts from around the world to take part in the 26th International SAAB Club Meeting, on 8,9, and 10 August 2008, in the Cesis district of Latvia.

This year is very important for us because the Latvian SAAB Club has its 10th Anniversary.

Our main idea is to meet SAAB friends in a large camping place where all SAAB enthusiasts can spend an interesting and rewarding time together.

And, as we see SAAB cars not only as a cult objects, but also as cars for active people, the meeting will be at the camping place Mezrozes, Cesu district. Mezrozes is situated 100 km north-east from the capital Riga and 15 km from the town Cesis.

Cesis is the town with more than a 800-year-old history, picturesque landscape and numerous cultural activities.

Preliminary Program:

Friday, August 8, 2008
Morning: Meeting and check-in at the Mezrozes camping.
Afternoon: Check–in and a sightseeing route.
Evening: Official opening of the “26th International SAAB Club Meeting 2008” and a Grill Party.

Saturday, August 9, 2008
Morning: International SAAB Rally 2008, a tour with special tasks but without complicated orienteering (for locals, of course 🙂 ).
Afternoon: You may still be on the tour, maybe not 🙂
Voting for the SAAB Beauty contest.
Evening: Buffet Diner with entertainment. Prizes and Special Prizes. Saturday night SAAB Disco. Sauna, smoke sauna, lake, pool.

Sunday, August 10, 2008
Late morning: Late breakfast.
SAAB market.
SAAB Beauty Contest award ceremony.
Afternoon: Closing of the Meeting.

One weekend for us is too short a time to meet SAAB friends again and show our hospitality. Yes, we want to show you more!

So the Latvian SAAB club invite you to join other SAAB friends during 3-day event before International Meeting 2008 when we want to show you just a little part of the nice place called Latvia and spend time together with other SAAB enthusiasts.

For more information on this event, please visit their website directly at www.intsaab2008.com

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Saab History On The 2008 Saab Owners Convention

Posted on 23. Jul, 2008 by .




Photo Credit: Saab History

The 2008 Saab Owners Convention is just 29 days away, and takes place at Devens Commons, now a partially-retired United States Army base approximately 1 hour West of Boston, Massachusetts on August 21st through the 24th.

I find this year’s event an appropriate location taking place on such a milestone year for the Saab Automobile brand, Saab USA, the Saab Owners Conventions as well as for me and my family:

The following are some notables reflecting these milestones:

* The first SAABs imported into the United States in 1956, took place at an old Navy port in Hingham, Massachusetts.

* Massachusetts, within New England, is the largest market for Saab Automobile USA to this day.

* This year marks the 30th anniversary since the debut of the 1978 Saab 99 Turbo for Saab Automobile, which is why you will see this Saab Owners Convention maintaining this theme throughout the weekend.

* I started the New England Saab Association in Massachusetts almost 10 years ago, and this year they are helping to plan the 2008 Saab Owners Convention.

* The highest performing Saab 9-3 Turbo-X had its North American debut in Boston, Massachusetts in November which also included a sequel this past May in Boston, Massachusetts again for a Turbo-X test drive.

* As for me, I grew up in Massachusetts, and quite interestingly enough, my family all owned our first Saabs here since the early 1970’s including the Ninety Nine EMS, a Ninety Six as well as a number of Nine Hundreds and Nine Thousands. This will be my first Saab Owners Convention in Massachusetts, so this is an important pilgrimage to make.

* This is the 10th year since meeting my fiancee in 1998 in none other than a 1987 Saab 900 S 3-door in cirrus white. This year I am pleased to say that we’ll both be attending this convention in none other than an upgraded throwback to our first date, a 1992 Saab 900 Turbo 3-door 5-speed, again in “cirrus white”.

* This year is not only the 18th year of ownership of General Motors of the Saab Automobile brand, but it’s also 18 years since the last time there was a Saab Owners Convention in Massachusetts (1990 – Sturbridge, MA).

As you can see, there is a lot to reflect on at a global, national and local level at this year’s 2008 Saab Owners Convention, so “find your own road” to Devens, Massachusetts this August!

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Saab History Launches Research Service

Posted on 17. Jul, 2008 by .


Saab History Research Services

I have been receiving a lot of inquiries over the years and an increasingly amount lately, and some of which have required a significant amount of my time, so I have decided that it makes sense to finally launch a research service for those requests.

Saab History is now offering services to research Saab material past & present in a cost-effective manner for journalists, publications, media sources, enthusiasts, owners and those with a general interest in all things, Saab.

The following areas of concentration are what have typically been requested over the years:

* Products
* Company
* Advertising
* Manufacturing
* Other

If you are in need of specific material to support your project, website, journal, blog, newspaper, magazine or in general, this is your resource.

Rates: Market Rate / Hourly Or By Project

Contact: Please contact Saab History for more information.

For more information on all of Saab History’s services, please visit the services page directly on this site.

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Saab Automobile USA’s Advertising : 2008 Tour De France

Posted on 14. Jul, 2008 by .



Saab Automobile USA & Versus have partnered to provide coverage of the 2008 Tour de France. As indicated on the versus website, you can clearly see the Saab USA “Born From Jets” themed banner ads, as well as as the video coverage integrated into the first stage.

If you are like me, you may have also been watching the 2008 Tour de France over the past 10 stages, and to my amazement, I have yet to see any more Saab USA television advertisements or web ads since the first stage except for the brief verbal mentions within the “Saab Performance Predictions” segments.

So here’s the question, besides the static banner ads on the website and predictions segments of the coverage, will there be any more showcasing of Saab USA’s ads in the daily stage recaps of the 2008 Tour de France on the versus website in addition to any of the Saab/Mavic branded 9-3 SportCombis in bright yellow? I was expecting a lot more here for sure, here’s hoping that the new ads begin to show up before the event is over.

I would like to ask you the visitor, have you seen any Saab USA ads in concert with the Saab / Mavic partnership whether it is television, radio, print, web or in person? It’ll be interesting to see if there has been any real reach with the advertising money that is being spent here by Saab Automobile USA.

Where have you seen Saab USA ads with the 2008 Tour de France / Mavic partnership?

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Cherry Hill Saab Hosted Pro Cycling Team In 1995

Posted on 14. Jul, 2008 by .



After recently reviewing some material that Saab History has received, I have found it interesting that as part of Saab Cars, USA sponsoring the Saab Pro Cycling team in 1995, Saab History’s site sponsor, Cherry Hill Saab of Cherry Hill, New Jersey hosted this team at their dealership as part of the activities.

Those fortunate to have been invited to this event had the opportunity to meet the team, but to also get a “free” 47-point inspection on their Saab!

I wonder if Saab dealerships in the United States will be hosting events like this in the United States now that the Saab USA-Mavic team are now on tour stopping at various venues including ski resorts.

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The 1995 Saab USA Professional Cycling Team Photo

Posted on 14. Jul, 2008 by .



As a follow-up to the previous piece about Saab USA’s sponsorship of the pro cycling team in 1995, here is another group photograph I have recently come across for the record.

I find it interesting that the vehicle branding was extremely consistent with not only the team cycling theme, but the “Find Your Own Road” advertising campaign at the time.

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