Tag Archives: New York City

Saab Media Event In New York City : Photos

Posted on 31. Mar, 2010 by .


Photo Credits: Saab History

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Saab Cars North America To Relocate To Royal Oak, MI

Posted on 16. Mar, 2010 by .


Photo Credits: Oakland Press & Biddison Architecture

Saab History has just learned that there will be details about Saab Cars North America’s relocation from the GM Rennaissance Center to the new facility at 4327 Delemere Court Royal Oak, Michigan tomorrow.

At approximately 1:30pm, the Governor of Michigan, Jennifer Granholm will announce Saab Cars North America’s move to Royal Oak at a press conference. I am sure at around the same time an official press release will also be issued by SCNA, describing this move.

It was back in October of last year where we first learned about this particular location and over the course of the fall, Saab Cars North America (SCNA) received numerous tax benefits for their new headquarters to relocate here.

Since Saab’s start in the United States back in 1956 , they held headquarters in New York City, New Haven & Orange, Connecticut, Norcross, Georgia and most recently, the GM Renaissance Center in Detroit. This move marks a new beginning for the Saab Cars North America team as they continue the process of separating themselves from GM, their former parent.


I highly encourage the folks at Saab Cars North America to host an open house, showing their new facility. This would symbolize full transparency, their open door policy and trust and relationship building with not only the press, but their their existing customers and all of the customers they plan on welcoming back.

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Tretorn "Save Saab" T-Shirt Displayed At NYC's SOHO Store

Posted on 11. Feb, 2010 by .



Photo Credits: PSFK

The website PSFK has recently taken some photos of the Tretorn “Save Saab” t-shirts that are on display at their retail store in New York City’s SOHO district.

Here’s the quote on their website covering the initiative.

“We noticed this flyer and t-shirt in our local Tretorn store in NYC’s SoHo district. Tretorn is based in Sweden and is one of the leading outdoor product manufacturers in Europe. They are showing support for their Swedish compatriot, Saab, with a campaign aimed at generating funds to support the company during its financial struggles. Nice.”

Tretorn & Saab History’s partnership that has been going on for nearly a month now, will conclude on the day of closing of the Saab sale, February 15th.

If interested in buying one of these limited run t-shirts before the program ends, please click on the banner ad above or this link..

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Video From The “Save Saab” Event In New York City

Posted on 03. Feb, 2010 by .


Saab History frequenter, Steve G has provided us a great link to some incredible video footage taken at the recent “SAVE SAAB” event in New York City to an appropriate song by a familiar artist.

I want to thank the folks that made it to this event, but I also want to give a huge thumbs up for this video footage! I know that filming in NYC is a huge challenge, and the photographs of the Saabs in Times Square was thrilling, but now video footage, wow!

Great job to everyone that attended and thanks for documenting this event for Saab’s continuous history in the making!

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The "Save Saab" Event In New York City

Posted on 24. Jan, 2010 by .


Saab History has just received photos from some of the participants in the SAVE SAAB event in New York City today. It looks like there was quite a turnout of well over 75-100 Saabs!

It was really impressive to see all of the variety of Saabs in the photos from driving through Times Square (impressive), to their group photo with the nice large Saab banner by JMK Saab, previously used in Detroit.

Here’s a summary from Steve G., a Saab History frequenter with his comments as well as the organizer below.

Please continue to send your comments, photos and videos if you attended this event.

Saabs with their flashers on as far as the eye can see going through Times Square and the crowd that made it to Liberty State Park. Unfortunately due to misty weather and some logistical issues we didn’t get the photo op at the statue itself, but the turnout was between 50 and 60 cars at the finish point.

Folks were pointing and cheering throughout Manhattan and especially through Times Square. Without a police escort, keeping everyone together through the streets of NYC was a challenge but kudos to the organizing team for doing a great job

Here’s a quote from the organizer, Meg.

What a great day, and I’m exhausted. Total people that signed in was 54, but we may have missed a few. It was totally organized the drive thru NYC trying to?keep everyone together. There were Tag Cars that leap frogged out of line to coral us up. Many thanks to Nathan and Shane for doing such a great job.It was great meeting new Saabers and putting faces to names from those I knew from the internet and making new friends.

Saab; a car not for the masses but for people who show their individuality and uniqueness for a brand by being loyal to it and driving Saab.

Please watch this space for more details.

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JMK Saab Participates In NYC "SAVE SAAB" Convoy

Posted on 22. Jan, 2010 by .



Photo Credit: JMK Saab

Longtime Saab History site supporter and advertiser, JMK Saab in New Jersey are sending a number of staff members to the “SAVE SAAB” convoy in New York City this weekend.

Here’s their message about their commitment to Saab and this unprecedented global campaign. We’re looking forward to their coverage of the Saabs rolling down Times Square, that will be incredible!

Go JMK Saab!

The reason why we are doing this is because we just want to see our beloved brand saved. We want a chance to continue what we do best and that is to sell and service Saabs. We as a group have all been in this together and it has been a very challenging time. We have had support from our employees and our customers . We want to show what ever support we can. We are fighting for Saab as long as it takes.

Some comments from employees –

– I am here to show my support and allegiance to a car company that I have been affiliated with throughout my career.

– I am here to show people love their SAAB.

– I am a loyal employee and owner of a Saab and would like to see a bright future for this terrific brand.

– I have given 12 years of service to JMK Saab and also an owner of a Saab we deserve our chance.

JMK Saab
345 Route 22 East
Springfield, NJ 07081

Phone: 888-500-9021


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Saab History Covers Saab 9-3x At New York Auto Show

Posted on 08. Apr, 2009 by .


I will be travelling from New England to New York City shortly in order to cover the Saab 9-3x Cross-Combi debut at the New York Auto Show.

This show augments the Saab 9-3x Cross-Combi that our European correspondent, Etienne covered earlier in Geneva just last month.

What: New York Auto Show / Saab Stand

Where: Jacob Javits Center, New York, NY

When: April 9th, 2008

For more information, please visit the New York International Auto Show website directly.

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The Status of The General Motors Renaissance Center

Posted on 08. Oct, 2008 by .



Photo Credits: Saab History (Jan 2008)

As you may or may not know, the General Motors Renaissance Center is the headquarters for Saab Automobile USA and not North America as Saab Automobile Canada is located Oshawa, Ontario Canada and Saab Automobile Mexico is Mexico City, Mexico.

In the last few days, there have been a few blogs, one being autoblog and another that I will refrain from indicating, apparently misinforming people about the status of the General Motors Ren Center.

With this misinformation, I have decided to take the initiative and flat out ask the folks at GM what the status is of the Renaissance Center in Detroit (Saab Automobile USA’s Headquarters).

From rapid response I received, I am glad to hear that Saab Automobile USA’s office won’t be relocating because they’ve moved a lot over the years in their leased facilities from New York City (1956), to New Haven (1961) & Orange, Connecticut (1971) to Norcross, Georgia (1992) and finally to the Renaissance Center in Detroit, Michigan (2004).

I leave you with the official statement about the Renn Cenn from Tom Wilkinson Director, GM News Relations

GM’s Worldwide Real Estate operations has been exploring options for monetizing the Ren Cen, a fancy word for borrowing money against the value of the building. This is a common practice for companies that don’t want to tie up large amounts of capital in real estate. The company can invest the capital in the business, and pay back the investors with income from the property.

The previous financing package on the building, initiated in 2003, expired in May 2008. At that time, GM said it would pursue a new financing opportunity when the credit and real estate markets allowed.

Because one type of financing alternative is structured as a lease-buyback, the media reported that GM was considering selling the Ren Cen.

GM has no intention of moving its corporate headquarters from its present location in Detroit. We will continue to explore financing options for the property, although the current credit and real estate markets make the timing for such a deal uncertain.

Tom Wilkinson
Director, GM News Relations

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