Tag Archives: Orange

Saab Cars North America To Relocate To Royal Oak, MI

Posted on 16. Mar, 2010 by .


Photo Credits: Oakland Press & Biddison Architecture

Saab History has just learned that there will be details about Saab Cars North America’s relocation from the GM Rennaissance Center to the new facility at 4327 Delemere Court Royal Oak, Michigan tomorrow.

At approximately 1:30pm, the Governor of Michigan, Jennifer Granholm will announce Saab Cars North America’s move to Royal Oak at a press conference. I am sure at around the same time an official press release will also be issued by SCNA, describing this move.

It was back in October of last year where we first learned about this particular location and over the course of the fall, Saab Cars North America (SCNA) received numerous tax benefits for their new headquarters to relocate here.

Since Saab’s start in the United States back in 1956 , they held headquarters in New York City, New Haven & Orange, Connecticut, Norcross, Georgia and most recently, the GM Renaissance Center in Detroit. This move marks a new beginning for the Saab Cars North America team as they continue the process of separating themselves from GM, their former parent.


I highly encourage the folks at Saab Cars North America to host an open house, showing their new facility. This would symbolize full transparency, their open door policy and trust and relationship building with not only the press, but their their existing customers and all of the customers they plan on welcoming back.

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Where Do You Think SCNA's New HQ Should Be?

Posted on 02. Mar, 2010 by .



Saab History has recently learned that the current Saab Cars North America organization will be out of the GM Renn Cenn by next Friday, March 12th and into their new Headquarters. This is very good news as Saab continues to separate themselves from GM.

That being said, I have previously polled about this, last September prior to learning about the prospective Royal Oak, Michigan location. Today, I want to once again ask you, what location do you think they should relocate to at this time? The location may already be chosen by this time, however I think it’s important to see what you think.

We need to keep in mind that since Saab Automobile’s global headquarters have returned home, that being Trollhättan, Sweden, the same should be said for here in the United States, that in my opinion, being New England.

As you know quite well by now if you are a Saab History frequenter, that I still believe that this new headquarters should be in Portsmouth, New Hampshire, both the main office, including the heritage collection and historical archives. This location as I have said would be appropriate for just about every reason imaginable from that heritage collection, their reconnection with their roots starting in New England, where their largest demographic is located, to all of the possible promotional advertising and press opportunities right near the mountains and the coast. It’s cost efficient for business tax reasons, it’s ideal for all of the scenic locations for pr and advertising needs, and logical much like what Sweden is doing by bringing all activities “home”, and that being for Saab in the U.S. is New England, where it all started.

We all came out in full force to help Save Saab, so our unified voice is once again very important in shaping the future success and direction of Saab.

The results of this poll will show where we believe a truly independent Saab operation should be, in the United States. The key is independent from GM, that being physically far away from the headquarters (ie. not in the same state, etc.)

Here’s the historical information below for your reference:

405 Park Avenue, New York (1956-1961)
100 Waterfront Street New Haven, CT (1961-1971)
60 Marsh Hill Road / 35 Executive Blvd Orange, CT (1972-1992)
Norcross, Georgia (1992-2004)
Renaissance Center, Detroit, Michigan (2004-2009)

Update: 3.3.2010 6:00PM EST – It’s great to see Orange, Connecticut & Portsmouth, NH neck & neck, with Royal Oak a close second.

Where Do You Suggest The New Saab USA HQ Should Be?

  • Orange, CT (25%, 53 Votes)
  • Portsmouth, NH (24%, 49 Votes)
  • New York, NY (13%, 28 Votes)
  • Royal Oak, MI (12%, 25 Votes)
  • Atlanta, GA (11%, 22 Votes)
  • Los Angeles, CA (6%, 12 Votes)
  • Minneapolis, MN (4%, 9 Votes)
  • Miami, FL (3%, 6 Votes)
  • Washington, D.C. (2%, 4 Votes)

Total Voters: 208

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Koenigsegg Group Attend Saab Press Conference In Geneva

Posted on 02. Mar, 2010 by .



Photo Credit: Dimitri Baumgartner & Frederic Demaret Saabhuy.Net

Christian Von Koenigsegg & Bard Eker of the Koenigsegg Group attended the Saab Press Conference Today. They are on the top right with the white collars, one with an orange lanyard to the far right (Bard Eker), and CvK with the orange tie, two people to the left.

As you may recall, it was the Koenigsegg Group that terminated their intent to buy Saab back in November.

I wonder what they are thinking now, watching as Spyker are now the owners of Saab.

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Saab History Receives Updated Saab Cars North America Allentown, PA Parts Facility Photo

Posted on 18. Feb, 2010 by .



Photo Credit: Source

Only a few days has passed since I posted the Saab Sighting of the Week taken place at Saab’s U.S. parts facility in Allentown, Pennsylvania, and I wondered if the sign would be cleaned up there and restored.

“Ask and thou shall receive”. Today, Saab History has received from the folks at the facility, an updated photo showing their restored sign and area reaffirming a continuation of the 18+ years (1992-Present) that this facility has been in operation. It’s interesting to note, but this facility may break the record in a few years set by the former Saab USA facility in Orange, Connecticut (1971-1992) as the longest serving facility in Saab’s U.S. history.

A thank you to the folks at the Saab Cars North America parts facility for providing the updated photo.

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Steven Rossi, Fmr. Saab USA PR Chief, Published in NY Times

Posted on 16. Nov, 2009 by .


Steven Rossi, former Public Relations Director for Saab Cars USA, has recently written a great article about Saab’s History and the cars that people collect today in the New York Times..

Rossi who took over for Lennart Lonnegren in 1990 and continued this role as Public Relations Director up until the a few years after the move to Norcross Georgia in 1994, has a long history with Saab dating back to 1978 as young engineer.

In fact, one of his many humble accomplishments took place before this position. In the early eighties, he worked alongside former Saab-Scania of America President, Bob Sinclair to submit the engineering drawings for what became one of the most iconic products in Saab’s historical portfolio, the Saab Convertible.

As a proud member of the 60-consecutive months of sales led by Bob Sinclair and former national sales director, Sten Helling, Rossi saw not only the convertible but the launch of the Saab 9000 in which he participated in the press event at Talladega Speedway for the “Long Run” in 1986.

Throughout his time with Saab in the United States, he saw many aspects of the business inside and out from engineering to public relations.

Today, he continues to hold the torch as one of the original members of the team that worked in Orange, Connecticut. In fact, he has organized two Saab Reunions in the North East over the past five years for other former employees to gather and reminisce.

I highly suggest you read this piece by Steven Rossi beginning with his opening excerpt below.

SAAB is a relatively young and proudly offbeat automaker, and from the start it has appealed to those who appreciate the unconventional. For aficionados, “Find your own road” was more than a slogan.


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Saab History Suggests Saab USA Heritage Collection Cars Return To New England In Portsmouth, New Hampshire

Posted on 12. Aug, 2009 by .



Photo Credit: Pease Development, Portsmouth, New Hampshire & Saab History

I have previously mentioned how I hope for a day when the new Saab Automobile USA can relocate back to its roots in New England, much like it’s head office is doing in Trollhattan, Sweden by bringing everything back to the homeland such as the convertible production, ng 9-5 and so on.

Here in the United States, should be no different of a mission. That new office, hopefully at 2 International Drive in Portsmouth, New Hampshire that I mentioned is just half of the story. The other half is where that entire 28-car collection of the Saab USA Heritage Cars will be stored is the other.

As eluded to in the previous writing about the Saab Belgium facility which appears to resemble the original Saab-Scania of America headquarters at 60 Marsh Hill Road in Orange, Connecticut (1972-1992), I see an old aircraft hangar (think “born from jets”), down the street from the 2 International Drive office, just the place for the vehicles. Just think, the cars are right near the office for staff, press and media having immediate access to them anytime they want for test drives and reviews close to breathtaking seacoast drives in Maine or mountainous drives in the nearby White Mountains of New Hampshire, or Green Mountains of Vermont or for their advertising agencies to create promotional videos or print ads. Furthermore, why not keep the Saab USA Press vehicles in there too? The nearby airport is in Manchester, only 45 minutes away. You won’t get that in downtown Detroit or Boston, that’s for sure. Oh, and for added measure, Portsmouth is only just over an hour to L.L. Bean’s main facility where the 9-3x needs to be cross-promoted at launch that I have previously written about.

Here are the details for those folks leading the new Saab Automobile USA organization and would suggest they call them to see about a partial lease of the building for say 5 or 10 years, with the ability to renew. I’m serious, the time to act is now.


200,000 +/- Square Foot Aviation Hangar

Portsmouth International Airport “PSM”

Portsmouth, New Hampshire, USA

Fifty miles North of Boston’s Logan Airport and immediately adjacent to Interstate I-95, this former United States Air Force hangar # 227 has been extensively renovated with 38,000+/- square feet of office space, 18,000+/- square feet of maintenance shop areas and parking for over 250 cars.

The hangar consists of 6 large bays with a clear height of 60 feet and 66 feet height at the hangar doors (can accommodate DC-10 or 767 aircraft). A concrete apron area of 8+/- acres is exclusive to the large hangar as well as another 28,000+/- square foot nose dock hangar #229 situated nearby. Also adjacent is a tank farm with 4 tanks totaling 120,000 gallons of fuel and 1 tank with 6,500 gallons of glycol.

PSM has a massive 11,321 foot long runway and a 55,000 square foot International and Domestic terminal complete with US Customs services available on site. For additional hangar information or information about the advantages to doing business in New Hampshire see www.peasedev.org/pease/availableproperties.usp or call David Mullen at 603-433-6088 or e-mail d.mullen@peasedev.org .

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Sten Helling Provides Saab History A Dealer Development Video From 1985

Posted on 12. Jun, 2009 by .


Saab History has recently received an incredible video from non other than Sten Helling himself this time, as a follow-up to the previous film I found at the Saabs @ Carlisle event.

This film unlike the previous film that discusses dealership support programs, focuses on the actual dealership development (ie.upgrading dealership facilities, having a consistent image, etc.).

In this film, Mr. Helling introduces you to the film directly from the Saab-Scania of America headquarters at 60 Marsh Hill Road in Orange, Connecticut, then invites you to see many Saab dealerships circa 1985 throughout the North East region of the United States.

I found this detailed yet brief film very nice and an impressive message sent to us today as to what the Saab dealership landscape was at that time, a year before the peak sales record spanning the “60 consecutive months of sales” (1982-1986).

A sincere thank you to Sten Helling for providing this video to Saab History. Here’s hoping he has many other videos, photographs and other information that will help illustrate the hard work that went into the successes here in the United States at that time.

This video is now the 474th film stored Permanently in the Saab History Video Archive.

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Saab-Scania Of America Dealer Support Promo Video With Sten Helling, National Director Sales & Marketing – 1987

Posted on 04. Jun, 2009 by .


Sten Helling, former National Manager of Sales & Marketing for Saab-Scania of America, Inc. until he retired as President on October of 1991, significantly impacted Saab’s sales in the United States over that time.

Through a stellar effort along with former President of Saab-Scania of America, Bob Sinclair and their team in Orange, Connecticut, they ensured the historical “60 consecutive months of sales growth” from 1982 until 1986.

There were many aspects that contributed to this unprecedented time for Saab in the United States, but one of them was quite clear, dealership development.

In this video above received a the Saabs @ Carlisle event recently, Sten Helling describes all of the aspects that the Saab team prepared, in order to support the dealerships in the United States in 1987 for the following year.

You will find that this support is absolutely incredible, and it is my hope that this kind of organized, well thought out and planned approach can return again some day in the not-so-distant future for Saab in the United States.

I hope you enjoy watching this video whether you are a consumer, dealer or just plain all around enthusiast interested in seeing a turnaround for Saab Automobile.

* Stored Permanently in the Saab History Video Archive.

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Production Concept