Tag Archives: President and CEO

Saab Automobile AB Appoints New Sales Director

Posted on 15. Mar, 2010 by .



Saab Automobile AB has just appointed Adrian Hallmark as Executive Director of Sales.

Saab Automobile Appoints New Sales Director

* Experienced automotive senior executive joins Saab
* Responsible for Saab’s global sales operations
* Recruited to optimize sales including three new products in the next 16 months

Saab Automobile today announced the appointment of Adrian Hallmark as Executive Director, Sales.

Hallmark joins Saab’s senior management team from Volkswagen, where he was Executive Director of Asia, responsible for operations in 50 markets, including China and Japan. He takes up his new position with immediate effect and will be based at Saab’s headquarters in Trollhättan, Sweden, where he will report directly to Saab Automobile President and CEO, Jan Åke Jonsson.

Hallmark assumes responsibility for Saab’s global sales operations from Knut Simonsson, who retains the position of Executive Director, Brand and Marketing.

“Saab is embarking on a new era as an independent company and I am delighted to be joining the management team at such an exciting time,” said Hallmark. “With three new products about to be launched and a re-energized dealer network in place, I look forward to building sales volumes and reinforcing the brand’s presence in major markets around the world.”

Announcing the appointment, Jan Åke Jonsson said: “I am very pleased to welcome Adrian to our senior management team. His broad range of experience makes him ideally suited to this role and I am confident he will add significant value as we start to regain our position in various markets and further grow the Saab business.” He continued: “Over the next 16 months we will be launching three new products – the 9-5 Sedan, the 9-4X and the 9-5 SportCombi – Adrian’s contribution will be vital in optimizing the sales of these exciting new products.”

Hallmark is a former Managing Director of Porsche Cars GB Ltd and has also been responsible for Bentley’s global sales, marketing and PR activities. He served as Executive Vice President Volkswagen of America Inc, based in Detroit, before taking up his position as Executive Director of Asia.

Saab Automobile Press Office
Tel: +46 (0)520 279797

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Jan Åke Jonsson & Victor Muller Press Conference At Saab Car Museum In Trollhättan, Sweden

Posted on 27. Jan, 2010 by .


Film Credit: SVT / Video

Jan Åke Jonsson & Victor Muller were at the press conference which took place at the Saab Car Museum today at noon.

There is a video above, that’s supposed to be showing up, but if you cannot see it, please click on this link to visit the SVT website directly.

Here’s the only thing we may have learned from the event so far from Aftonbladet. as well as TTELA.

If you attended, what did you enjoy about this?


Photo Credit: Afton Bladet

Aftonbladet reports directly from the meeting.

Hundreds of workers gathered beneath the constructed scene outside the Saab Museum shortly before lunch. All employees have been off work. It appears people with Saab Jackets everywhere.

Some in the audience has with him a banner which read: “Victory for Victor.”

Saab’s CEO Jan Ake Jonsson and Spykers CEO Victor Muller is now at Saab Museum in Trollhättan, Sweden to meet with the media.
Before they went into the museum they were greeted with warm applause and cheers from hundreds of curious people who had signed up beneath an utescen outside Innovatum.
– You are the future and I salute you, “said Muller

Fifteen minutes late dived Spykers Saab’s President and CEO at the top of Innovatum at 12.15, after having arrived on a flight from Stockholm.

Hundreds of interested, Saab-workers and other curious, i was waiting for the drizzle to see and hear Victor Muller.

– I’m really speechless. You are all in the Saab has shown such enthusiasm and everyone has worked very hard for this. The only thing we can say now is that we did the right thing. And a man, we really have to thank for this, Jan Åke Jonsson. He is the one who made it all possible, “said Muller and and pulled down further applause.

He and Jan Ake Jonsson was very happy and relieved that the deal went without a hitch in the end.

– It’s been pretty hectic last few weeks, but with your great help, we have sustained the courage. I am extremely grateful for the support I’ve received, “said Jan Åke Jonsson with trembling at the meeting.

Applause and jubilation storm grew even more urgent.

After it took Saab Anas Joachim Lind on handing out flowers to the two and thanked for commitment:

– I stand here on behalf of all local retailer and thank you so very much for saving Saab.

– Now we are expecting great things, but has much to do and will work to get Saab back on their feet. And we’ll obviously sell a lot of cars too, “said Jan Åke Jonsson.

– Long live the Saab, “exclaimed Victor Muller before he and Jan Åke during camera Bursts glow walked into the Saab museum for more interviews with the media.

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Saab History Attempts To Get Question(s) Answered By CEO Fritz Henderson In GM Media Update Conference

Posted on 17. Apr, 2009 by .


Saab History called in to participate in the GM Media Update with CEO Fritz Henderson that answered a number of questions with the media this morning.

Surprisingly, none of the major news outlets that asked questions involved Saab Automobile whatsoever. In an effort to ask quite possibly, the only Saab related question, Saab History called in, but did not get a chance to get the question(s) asked and therefore not answered.

Here are the questions below that were to be asked of Fritz Henderson live:

Q #1As we know, Saab is going through a re-structuring process with the Swedish court. Saab Automobile AB is negotiating with investors to purchase Saab from General Motors. A deal is expected to be finalized by the end of June. If GM files for bankruptcy between now and then, how would this affect the potential deal with Saab and the potential investor?

Q #2If General Motors files for bankruptcy, will GM pay all dealer receivables (i.e. incentive money, warranty, holdback, floorplan assistance & misc receivables), or will this money follow the normal bankruptcy route.

Update: I have recently received a response from Saab Automobile USA’s Jan-Willem Vester this past Friday here it is:

Hi Ryan,

On behalf of my colleagues at GM Corporate Communications, our apologies that we have not been able to directly answer your question during the interview session with Fritz Henderson for apparent technical difficulties.

For now, let us state that it is still too early to speculate on the impact of what might happen if GM were to file for bankruptcy. However, if GM were to file for bankruptcy in the United States, the filing would be for the GM’s U.S. operations while the Corporation would seek to minimize the impact on operations outside the U.S. — including Saab Automobile.

Hope that helps. Thanks and have a great weekend,

Jan-Willem Vester
Manager, Saab Automobile USA Corporate Communications


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Jim Crumlish, Saab Cars USA President 1995 – 1996

Posted on 22. Nov, 2008 by .



Photo Credit: Saab Cars USA, Inc.

In February of 1994, Jim Crumlish took over the position as President and CEO of Saab Cars USA, Inc. and worked in the Norcross-Georgia headquarters.

Jim worked prior to this new position, for four years at Saab Automobile AB in Trollhättan, Sweden.

In his new position he was responsible for strengthening both North South America where he saw the introductions of the new generation Saab 900 Convertible as well as the world debut of the 3-door 900 coupe at both the North American International Auto Show as well as the Los Angeles Auto Show.

One vehicle that continues his legacy, was a 1991 Saab 900 Convertible in Cirrus White, made specifically for Jim Crumlish at the Saab factory in Sweden that now resides at Sports Car Service in Wilmington, Delaware.

Jim ended his tenior as President of Saab Cars USA, Inc. and was succeeded by Joel Manby

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Saab Automobile At Advanced Auto Battery Conference

Posted on 30. Apr, 2008 by .



As a follow-up to the Scandinavian Hybrid collaborative mentioned back in March, Saab Automobile along with a number of other Swedish automotive companies such as Scania, and Volvo, will be presenting at the Advanced Automotive Battery and Ultracapacitor Conference and Symposia in Tampa, Florida USA on May 12-16.

If you are a Saab owner or enthusiast that plans on attending, please let Saab History know the results of your visit and please take some photographs, especially the Saab Automobile booth #61 so we can see what was exhibited!

This event showcases some very progressive hybrid battery technology that I think the public would be very interested in this.

For more information, please take a look at the agenda for the conference and symposia below.


Here is the press release below from Invest in Sweden:

STOCKHOLM, Sweden, April 29 /PRNewswire/ — Sweden hosts a world class automotive cluster represented by leading brands such as SAAB Automobile, Scania, Volvo Car Corporation and Volvo Group alongside some 1,000 suppliers. Sweden now looks to expand its research and development of plug-in hybrid vehicles.

Delegates from the Swedish automotive industry will be present at Booth 61 at the Advanced Automotive Battery and Ultracapacitor Conference and Symposia in Tampa, Florida on May 12-16 to meet international representatives from the vehicle battery industry. The aim is to strengthen the Swedish vehicle battery cluster with further investment.


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Scandinavian Collaborative Hybrid Projects In The Works

Posted on 17. Mar, 2008 by .



Photo Credit: Saab Automobile AB

I have recently been made aware of more projects that are in the works addition to both the Saab 9-3 BioPower Hybrid Convertible, and the Saab 9-X BioHybrid Concept.

The press release below indicates that Saab and Volvo are collaboration with Sweden’s electricity provider, Vattenfall, and will be doing quite a lot of continued research and development on hybrid technology.

This is really good news.

Please read below:


Together with electricity provider Vattenfall, Saab Automobile, ETC and the Swedish state, Volvo Car Corporation is launching a joint broad-based research venture to develop spearhead technology in the area of plug-in hybrid cars. Sweden will be the arena for the field tests.

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The Turbo-X Debut at the Boston Auto Show

Posted on 11. Dec, 2007 by .



Photo Credits: Saab History

The Turbo-X Debut at the Boston Auto Show

On Tuesday, November 27th, 2007 I participated in the 2008 Saab 9-3 Turbo-X North American launch at the Boston Auto Show thanks to Saab Automobile USA & General Motors as an extended guest, reporting for Saabhistory.com for the event.

Upon my arrival from Washington, D.C. to Logan International Airport in Boston, Massachusetts, I was picked up my longtime friend and Saab enthusiast, Carl Levine of New Hampshire. Carl Levine is the genius behind the Audio Troll and was also invited to the Saab Automobile USA Turbo-X Media launch event reporting for Nines Magazine where he recently provided a very well-written review of the event.

We proceeded in Carl’s 1999 Saab 9-5 Sedan that just recently hit 222,222 on the odometer and running strong which got us over to the Westin Hotel adjacent to the new Boston Convention Center after a few stops en-route.

Shortly after we arrived, we were invited out by Saab Automobile USA to dinner nearby at Rocca Kitchen & Bar, thanks a very kind tip from a local Bostonian of Swedish descent, Kirsten Amann, a wine blogger extraordinaire who joined us for the the evening. It was at this dinner where I also got to meet the founder of Gaywheels.com, Joe LaMuraglia who recently participated in a road rally called the fireball run with a Saab 9-3 Aero Convertible loaned by Saab Automobile USA.

1_600.jpgThe following morning was was the the media event which began especially early. I got up extra early along with Carl Levine to get outside to take some photographs as well as some time-lapse footage of the beautiful ice blue 2008 Saab 9-3 Convertible prominently displayed out in front of the Westin hotel. This display clearly indicated to the visitors and the press that Saab, was the main attraction at this year’s Boston Auto Show, and appropriate given that just about 50 years ago in the same city, the first SAAB 93bs were hoisted off a ship as the first port of entry of Hingham, Massachusetts for the Swedish Car Company, Svenska Aeroplan Aktiebolaget or SAAB as it was referred to at the time. Once we were done taking photographs, my Brother arrived who would be joining us for the morning to assist in the photography and filming of the Turbo-X unveiling.

At 7:30am, all three of us picked up our press passes and continued into the main convention all. As we traversed the plush new carpet, I immediately noticed the well illuminated and aircraft inspired airplane hangar structural design of the new Boston Convention Center. This experience of this brand new convention center was a welcomed treat in comparison to my last Boston Auto Show that I attended with Saab Cars, USA back in November of 2001 when it was located at the dark Bayside Exposition Center. As I got over to the Saab Booth, I began constructing the rented professional grade video camcorder that I rented thanks to the Saab dealership, Saab of Hunterdon who joined as a site sponsor of Saabhistory, ultimately enabling the unique rental arrangement so that video footage could be had of the event for the record.

The Saab booth itself was quite nice with backlit boards complete with visual Saab design cues and Scandinavian landscapes that enclosed the area that held the much anticipated 2008 Saab 9-3 Turbo-X on the stand, the Aero-X replica as well as the recently restored 1985 Saab 900 SPG in black. All of these elements combined with the products, gave a real Saab ambience to the place and distinctly set itself apart from all other brand’s territory in the convention center.

As I completely setup the camcorder equipment, I mingled during the breakfast with other media present where we met with other colleagues such as John DelRosario as well as Jeff Proposki, one of the Saab Vikings that also made it over to the Saab Festival in Sweden this past summer.

2_600.jpgAt 9:00am, the Saab Press conference officially began with the president of Saab Automobile USA, Steve Shannon starting off with some early comments, then inviting none other than the former President and CEO of Saab-Scania of America, Inc. Robert J. Sinclair who assisted Steve with the official unveiling of the 2008 Saab 9-3 Turbo-X on the platform. Following the unveiling, Steve Shannon handed over the microphone to Bryan Nesbitt, Vice President of GM Design North America, who oversaw the design of the Saab Aero-X concept car.

This launch was appropriately located in Boston, Massachusetts because this city represents the first aforementioned port for SAAB Motors, Inc. back in 1956, and theforefore synonomous with the Saab automobile. Boston is also located in the North East and therefore it is part of Saab Automobile USA’s most important market where approximately 40% of their sales take place within the United States. The last and most important reason why this was the most appropriate venue for a North American launch of the Saab Turbo-X is due to what the Turbo-X symbolizes. The Saab Turbo-X which above all else, is a halo car for the brand which embodies one of the most sophisticated all-wheel drive systems in the world. This system was developed by the Swedish company, Haldex AB who have successfully integrated what Saab refer to as the Haldex “Cross-Wheel Drive” system. Having had the opportunity to test drive a 2008 Saab 9-3 XWD prototype this past August here in the Washington, D.C. area, I must admit that it is one of the most responsive systems I have ever driven.

“I have previously driven Saabs where they were first imported here in the United States, New England, and while driving during inclimate weather year-round there, I have learned where that point of no return is, when driving, which is to say being in control and within a split second, knowing when your losing that control. While driving the new Saab 9-3 XWD during the off-road part of the test drive, I felt that for the first time, I put myself in a situation where I surpassed that point of no return and to my surprise the haldex system defied the conventional by ultimately keeping me in control.”

As a long supporter and promoter of the Saab Automobile brand, this XWD (Cross-Wheel Drive) technology is long awaited and very much welcomed. The North East region has historically thrived for vehicles that have facilitated easy accessibility through some of the toughest weather year after year. This year and next, is Saab Automobile USA’s real chance to promote Cross-Wheel Drive (XWD) in one of their most important markets, the North Eastern region of the United States. There are a number of opportunities available and I hope that Saab Automobile capitalizes on each and every one of them in order to gain a significant number of new buyers from conquest sales due to the availability of this new technology.

Following the Press conference and formal unveiling of the Saab Turbo-X, I was given the opportunity as other journalists were, to interview numerous personalities from Saab & GM, Steve Shannon, Jan-Lin Sun, John Libbos and Bryan Nesbitt as well as former President & CEO, Robert J. Sinclair. These interviews were really good, and I already understand that they were much appreciated.

The final activity for the day included a media luncheon hosted by the New England Auto Show where amongst many highly acclaimed speakers such as the inventor of the BOSE suspension system, Click & Clack the Tappet Brothers of Car Talk, the audience experienced a presentation by Bryan Nesbitt that in my opinion, was probably one of the most interesting and intellectually stimulating presentations on Saab Automobile design that I have ever experienced. Following this presentation, after I thanked Bryan Nesbitt, he mentioned that he can send me a copy of this powerpoint presentation which I indicated that I would like to share it with us here on Saabhistory in the near future.

3_600.jpgAll in all, the 2007 Boston Auto Show was a real treat, especially for Saab enthusiasts where we could really appreciate segments that may not show up on the radar for others and for all of this, I am sincerely appreciative. A special thank you goes to Saab Automobile USA, GM & staff for making it happen, Saab of Hunterdon seeing value in supporting Saabhistory which ultimately allowed me to film the event with professional rental equipment. This event was certainly one for the record books and I hope that in all of the material that I have captured, I have done it in a way that others can truly appreciate and enjoy.

The press continue to rave about this event, so please read what they have to say about the 2008 Saab 9-3 Turbo-X North American launch at the 2007 Boston Auto Show.

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SAAB 70th Anniversary Celebration – Linköping, Sweden

Posted on 25. Sep, 2007 by .


SAAB Aircraft celebrated their 70th anniversary at their home of Linköping, Sweden at the end of August and I have just received their press release and photographs that describe this celebration.

It is important to note that while all SAAB aircraft were present during the celebration, there was one exception which was the SAAB Scandia 90 commercial airliner. The last remaining SAAB Scandia 90 resides at a museum in Bebedouro, Brazil, South America. SAAB tried to buy this for their 50th anniversary in 1987, their 60th in 1997 as well as their recent 70th anniversary this year, but the owners continue to ask for a figure that is deemed unreasonably high time and time again.

Aside from the airplanes, the Saab Performance Team as well as legendary rally champion, Erik “On The Roof” Carlsson were also present amongst other notables for this very special event as you will see in the photographs above.

Here is a press release that describes a segment of this 70th anniversary celebration.

Guests celebrated Saab’s 70th anniversary

A flyby of Saab’s aircraft started the customer day that is part of Saab’s 70th anniversary. Around 700 customers, partners, suppliers, analysts and media came to join the celebrations.

The VIP day took place at the Saab compound in Linköping, Sweden, on Friday August 31. Åke Svensson, President and CEO of Saab wished everyone a warm welcome.

“It is fantastic to have you here today. I am so proud of this company” he said by way of introduction. A short film about the history of Saab was shown and Åke Svensson spoke about Saab’s development from 1937 to the present day.

”Focus has changed. Previously the emphasis was on one large Swedish customer, today we have broadened our horizons and the internationalisation has increased.”

Saab in the future

The emphasis of the seminar that followed was on the future and what Saab might be working on at the time of the 100th anniversary in 2037. The seminar discussed what the future might hold within civil security and air (unmanned aircraft), sea (naval command and control systems) and land areas (multistatic radar).

Lennart Sindahl, business unit manager for Saab Aerosystems, and Michael Franzén, project manager for UAV operations in the business unit, spoke about the possibilities of unmanned aircraft. In their vision of the future we will be flying with unmanned passenger aircraft several years before Saab celebrates 100 years.

Lars Tossman, business unit manager for Saab Underwater Systems, and Richard Colling, point of contact Sea, spoke about the importance of flexible, autonomous underwater vehicles in the future.

Air show with all still flying Saab planes

The day was rounded off with a flying display featuring nearly all Saab’s aircraft that are still flying: Saab B17, Saab 32 Lansen, Saab 91 Safir, SK60, Saab 35 Draken, Saab 37 Viggen, Saab 39 Gripen and Saab 2000.

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