Tag Archives: President and COO

Saab Cars North America Announces New Headquarters

Posted on 16. Mar, 2010 by .

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Saab History has just received the official press release from Saab Cars North America.

Saab Cars North America Announces New Headquarters

* Saab Cars North America to reside in Royal Oak, Michigan
* Company to invest $2.4 million to enhance North American Sales and Marketing Operations
* Over 2000 jobs to be retained or created over the next few years

DETROIT – Saab Cars North America today announced that its headquarters will reside in Royal Oak, Michigan, creating or retaining approximately 2000 jobs in North America. The company will invest $2.4 million to enhance its U.S. Sales and Marketing operations. Saab Automobile AB was recently purchased by the Dutch automobile company, Spyker Cars NV.

“Saab Cars North America appreciates the assistance and cooperation of the City of Royal Oak and the Governor’s office in helping make the company’s decision a reality during tough economic times,” said Mike Colleran, President and COO, Saab Cars North America. “As a direct result in acquiring local and state assistance, we look forward to renewing our U.S. presence as an independent, premium luxury automotive brand with Swedish heritage while maintaining our loyal following and potentially attracting new customers.”

“From advanced batteries to homeland security and life sciences to building materials, companies across all industry sectors are choosing Michigan for their growth plans, because our state is a great state in which to do business,” Governor Granholm said.

The State of Michigan Economic Development Council worked with the City of Royal Oak to secure the project. Governor Granholm approved a state tax credit, with local contribution by the City of Royal Oak, for a total benefit of $1.4 million over five years to encourage the company to expand in Michigan versus other competing states.

“This is tremendous news for Oakland County. While the county continues to transform into a knowledge-based economy through my Emerging Sectors, Medical Main Street and Automation Alley initiatives, the automobile industry still employs a large segment of our workforce. This affirms that we remain the global center of the auto industry. Credit is due to the Michigan Economic Development Corporation, my Economic Development Department and Royal Oak,” said L. Brooks Patterson, Oakland County Executive.

Saab entered the auto business in 1949 with the first model 92. Its aerodynamic shape and advanced technology drew from the company’s roots as an aircraft maker and helped create what was to become a loyal and passionate customer base. GM acquired a 50 percent stake in Saab in 1990 and acquired the balance of Saab in 2000. As part of its strategy to focus on its four strongest brands in the U.S., GM began seeking a buyer for Saab in January 2009, a concerted effort that led to Spyker Cars NV purchasing Saab Automobile AB from General Motors on February 23, 2010.

For more information and a listing of Saab dealerships, please visit the website: www.saabusa.com.

CONTACT:
Michelle Tinson
Saab Cars North America
Phone: 248-705-0604

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Saab Cars North America Announces Pricing on 2010 Model Year 9-3 Vehicles

Posted on 05. Mar, 2010 by .

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Saab Cars North America Announces Pricing on 2010 Model Year 9-3 Vehicles

* Manufacturer’s Suggested Retail Prices reduced on all 2010 model year 9-3 variants
* 2010 model year vehicles to begin arriving in showrooms in April

DETROIT – Saab Cars North America today announced that manufacturer’s suggested retail pricing will be reduced for all 2010 model year 9-3 vehicles. These are the first 2010 model year Saab vehicles produced for the U.S. market and closely follow the recent acquisition of Saab Automobile AB by Spyker Cars NV

An exciting line-up of model year 2010 vehicles will arrive during the next few weeks to dealer showrooms across the United States. The manufacturer’s suggested retail price for every 2010 model year 9-3 variant has been reduced anywhere from 4 to 12 percent compared to model year 2009.

“This pricing action allows Saab to be in-line with the market and maintains accessibility of Saab’s rich Swedish heritage, innovation and responsible performance for our many loyal owners, enthusiasts and potential new customers,” said Mike Colleran, President and COO, Saab Cars North America.

Topping the list for 2010 is an all-new 9-3X premium cross-over model. Powered by Saab’s 2.0 liter turbocharged engine and available with either a 6-speed manual or automatic transmission, the 9-3X offers sporty performance without the typical penalty of high fuel consumption. Add in the standard cross-wheel drive (XWD) with electronic limited slip differential (eLSD) and raised chassis, the 9-3X delivers an all-road driving experience you can take with you no matter where your road leads. The 9-3X starts at $37,800 MSRP.

The 9-3 Sport Sedan is available in two trim levels, 2.0T and Aero, and both can be specified with either front wheel drive or with Saab’s Cross-Wheel Drive (XWD) system. Sport Sedan starting prices range from $29,725 MSRP for the 2.0T to $38,940 MSRP for the Aero model. Both cars offer a host of standard equipment with the Aero adding sport-focused features such as 17” alloy wheels, more aggressive front fascia, interior trim with two-tone leather seats, thicker sport steering wheel, a sport tuned chassis, and dual bright exhaust tailpipes. OnStar with Bluetooth hands-free phone connectivity is available on 2.0T models and comes standard on the Aero. A Bose six-CD audio system and XM Satellite Radio are also standard Aero content. Memory driver seat and rear park assist are available on Aero models in the optional Premium Package.
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Saab History On GM’s Media Briefing RE: “Strategic Review”

Posted on 03. Dec, 2008 by .

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I have just called into General Motor’s Media Briefing tonight at 5:30-6:30pm and here’s what I heard with regards to Saab’s future.

Saab was mentioned once by Rick Wagoneer, and again by Fritz Henderson (Self-Proclaimed Saab Enthusiast) in the same context. Effectively, they both indicate that Saab is not part of GM’s long-term goals, as they will be focusing on Chevy, Cadillac, GMC & Buick, as Saab is now immediately “undergoing strategic global review”.

Near the end of the question and answer period, it wasn’t until Automotive News Europe took the 2nd to last question when Saab was mentioned: The question by them included: What are your plans for the “review” of Saab? The answer by Rick Wagoneer of GM was: The review includes anything including a sale of the Saab brand.

That was all that was said in terms of the Saab brand, but I am hoping that the Swedish Government can come in ASAP and rescue them for either a short or long-term plan.

Investors, Owners, Employees, and Customers need some assurances and quick for Saab to be a viable company.

GM Schedules Media Briefing on Plan Submitted to Congress

A conference call will be held on Tuesday, December 2 at 5:30 p.m. ET to provide an overview to media of the plan for long-term viability that General Motors submitted to the U.S. Congress. The call will conclude 60 minutes later at approximately 6:30 p.m. ET.

A copy of the plan and a press release will be posted on the GM media and investor sites at approximately 5 pm, as soon as it has been received by Congress.

Rick Wagoner, GM chairman and CEO, and Fritz Henderson, GM president and COO, will host the call. Participants can listen to the presentation live via conference call. To access the conference call, please dial 1-800-830-2812 (or +1-416-641-6283 for international access) 10 minutes prior to the start time and ask to be connected to the General Motors conference call. Following the presentation, there will be a question and answer session for the media only.

A taped replay of this call will be made available from 7:30 p.m. ET, December 2, 2008, until
7:30 p.m. ET, December 4, 2008. Please dial 1-800-633-8284 (or +1-402-977-9140 for international access) and enter reservation number 21404208 to access the taped replay.

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9-7X, Saab’s First SUV, Stars in

Posted on 21. Feb, 2005 by .

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Photo Credits: Saab Automobile

2005-02-21

9-7X, Saab’s First SUV, Stars in

HOLLYWOOD, Calif. – The all-new Saab 9-7X takes to the runway this week as part of the fourth annual “ten” fashion show. The 9-7X joins several other GM products at what has become a must-attend event for Hollywood’s entertainment industry luminaries.

The charity-driven event will showcase top celebrities wearing the latest fashions paired with stylish cars and trucks. The event will highlight current concept cars and production vehicles as they are revealed to an audience of Hollywood’s elite in a runway show on February 22 on the corner of Hollywood and Vine.

Oscar Nominee Catalina Sandino Moreno and Golden Globe winner and Oscar nominee, Jamie Foxx, will model in the show. Combining fashion, automotive design, and top entertainment, the charity-driven event will also include celebrities, sports figures and rock stars including four-time NASCAR champion, Jeff Gordon, Red Hot Chili Pepper’s lead singer, Anthony Kiedis, Emmy nominee Amber Tamblyn, Hilary and Haylie Duff and a performance by Grammy winner Kanye West.

The 9-7X goes on sale in the United States this spring with very attractive pricing. Saab’s first-ever SUV will come in two models: the Linear, priced at $38,990.00 and the Arc, priced at $40,990.00. Both MSRP’s include a $720.00 destination charge.

The 9-7X SUV is just one part of the most aggressive product development offensive in Saab’s 57-year history. It joins the 9-3 Sport Sedan and Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo, which will become available in all 9-3 Aero models later this year.

The 9-7X Linear features standard all-wheel drive, leather-appointed heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice between a moonroof or a rear-DVD entertainment system.

It is powered by an in-line 6-cylinder engine that makes 275 hp and 275 lb.-ft. of torque. The 9-7X Arc adds xenon headlamps, adjustable pedals, headlamp washers and a 300-hp/330 lb.-ft. V8.

The 9-7X continues Saab’s tradition of a cockpit-inspired instrument panel with its signature sliding-plate vents, in-dash cupholder and center console-mounted ignition. The Saab 9-7X can be ordered in Obsidian Black, Titanium Silver and Ocean Blue.

Saab is making the 9-7X SUV even more attractive with a limited special offer. By registering before March 31, 2005, customers who purchase or lease a 2005 9-7X will get three years of free OnStar “Safe & Sound” and XM Satellite Radio service, a $700.00 value. In addition, current Saab drivers whose leases expire in February, March or April will qualify for a lease extension of up to six months to enable them to take delivery of a new 2005 9-7X.

Saab will target potential customers with a direct mail campaign by the end of February 2005. This mailing will direct prospects to the Saab 9-7X website, www.saab97Xsuv.com. Once customers have registered at this website, they will automatically receive the additional free services once they take delivery of their 2005 9-7X. Interested customers can go directly to the website even if they did not receive the mailing from Saab.

“The 9-7X joins the Saab lineup at the right time because the demand for premium midsize SUV’s is strong,” said Debra Kelly-Ennis, President and COO of Saab USA. “About forty percent of current Saab owners already have an SUV of another make in their garage, while nearly 30 percent of Saab owners have left the brand for an SUV in the past. With the 9-7X, Saab will be able to take advantage of the continued growth in this segment.”

On top of that, the Saab 9-7X SUV represents outstanding value for money, especially when compared with the Volvo XC90. Not only has the 9-7X more headroom, legroom, towing capability and engine torque, it is also priced at over $8,000.00 less than a comparably equipped XC90 V8.

Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit www.saabusa.com.

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Power and versatility, Saab style All-new Saab 9-3 SportCombi

Posted on 14. Feb, 2005 by .

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Photo Credits: Saab Automobile

2005-02-14

Power and versatility, Saab style All-new Saab 9-3 SportComb
i

DETROIT, Mich./TROLLHÄTTAN, Sweden — The all-new Saab 9-3 SportCombi, announced today, takes Saab into the premium, mid-size wagon segment for the first time by combining distinctive design, sporty driving dynamics and the functionality of a five-door.

Its strong, compact proportions are a bold reaffirmation of a Saab tradition of designing cars that are sporty in character and versatile in use. The cohesive five-door styling and solid, muscular stance give the 9-3 SportCombi a clear, stand-out identity within the Saab 9-3 range.

Making its public debut at next month’s Geneva Motor Show and due to go on sale in Europe and the United States from the fourth quarter of 2005, the 9-3 SportCombi will appeal to customers who require the versatility of a wagon, including smart load-carrying features and a generously proportioned cargo area, without compromising their desire for driving satisfaction.

The SportCombi rounds out Saab’s best selling range of cars, the 9-3. 27,139 Saab 9-3’s were sold in 2004, over 6,100 of which were convertibles. The newest 9-3 proudly carries on the Saab tradition of five door models that began in 1959 with the Saab 95 Wagon. In 1973, Saab launched another landmark design with the innovative Combi Coupe. Of the more than 500,000 Saabs on the road in the United States today, nearly 50 percent are hatchbacks.

Building on Saab’s reputation for progressive design and high fun-to-drive quotient, the 9-3 SportCombi is poised to open up major new sales opportunities for the brand.

The high performance Aero model features an all-new turbocharged V6 that makes 250- hp and 258 lb.-ft. of torque. This engine will also be available in the 2006 9-3 Aero Sport Sedan and 9-3 Aero Convertible. The SportCombi can also be ordered with Saab’s 210-hp in-line 4-cylinder turbo.

Debra Kelly-Ennis, president and COO of Saab USA, said, “The turbo V6 in the 9-3 Aero SportCombi and other 9-3 Aero models will give drivers more of what they expect in the Saab driving experience – ready torque throughout the rev range, high rpm power, smoothness and refinement. The SportCombi V6 joins the all-wheel drive 9-7X SUV and a revised 9-5 to make 2005 the biggest product launch year in Saab’s history.”

Progressive design

With a wedge-like profile and Saab ‘signature’ styling cues, the close-coupled proportions of the 9-3 SportCombi include a surprisingly spacious cargo area (volume with the cargo cover in place and the rear seat up and folded is, respectively, 14.8 cu.ft. and 44.95 cu. ft. and useful load-carrying features.

Sporty, distinct alternative to conventional wagon proportions. Saab traditional ‘hockey stick’ belt-line and ‘fastback’ rear quarter styling with steeply raked taillight lenses and LED bulbs.

TwinFloor stowage facility. By pulling the chrome, aircraft-shaped handle, the main cargo area floor lifts to divide the space into two separate sections and to reveal additional storage in the recessed sub-floor. The optional sub-woofer is located in the spare wheel storage well.

The 9-3 SportCombi has zero lift levels at both axles (0.00 Clf and 0.00 Clr). The car has an excellent drag coefficient of 0.33 and impressive high-speed stability. The integrated rear roof spoiler is standard.

Strong performance

The impressive powertrain line-up is led by the launch of a sophisticated new 2.8V6 Turbo engine. The SportCombi inherits the outstanding chassis dynamics of the Sport Sedan, with a ‘fun-to-drive’ appeal that concedes nothing to its functionality as a versatile, five-door car.

New aluminum 2.8V6 Turbo. 250 bhp/184 kW, exclusive to top-of-the-line Aero, with 32-valves, DOHC, variable intake valve timing and a twin-scroll turbocharger.

The unique Saab ReAxs rear wheel steer characteristic from the Sport Sedan gives enhanced driver feedback and control for excellent handling and stability.

The rigid five-door body structure provides a solid foundation for the car’s sporty handling, refinement and outstanding safety characteristics. Torsional rigidity (21,000 Nm/degree) only marginally less than that of the Sport Sedan, despite the open five-door body format.

New generation Saab-tuned ESP and ESP Plus. All 2.8V6 Turbo variants include ESP Plus, with Hill Start Assist for manual gearboxes to prevent roll back.

“Although the SportCombi is a natural extension of the 9-3 range, it has a fresh character all of its own. In the tradition of the Saab brand, it is not simply a ‘me too’ type of product,” says Peter Augustsson, Saab Automobile President and CEO.

“Its progressive design and dynamic talents are intended to resolve any conflict between the rationality of need and the passion of desire. Customers will see it as a car that meets the demands of their lifestyle while still satisfying their desire for a sporty, fun-to-drive experience.”

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New Advertising Campaign: “Distinctly Designed. Independently Inspired.”

Posted on 14. Feb, 2005 by .

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2005-02-14

New Advertising Campaign: “Distinctly Designed. Independently Inspired.” SAAB OFFERS THE “ANTIDOTE TO SAMENESS”

DETROIT, Mich. — No one wants to be a cliché, but in today’s world it can sometimes feel inevitable. When everything seems more and more the same, from the clothes we wear to the houses we live in, it’s hard to feel original. Yet many people long to break free and express themselves — to escape from the mainstream. Saab USA taps into this urge in its newest ad campaign from Lowe New York, offering its distinctive products as the “antidote to sameness.”

Saab’s campaign, which supports the most aggressive product development program in its 57-year history, breaks nationally today. It includes :15, :30, and :60-second television spots, print executions, internet and direct mail strategies that will encourage consumers to “maintain your identity.”

Saab’s product expansion began in 2003 with the introduction of the 9-3 Sport Sedan and Convertible, which today account for 71 percent of Saab’s U. S. sales. Those cars were followed in 2004 by the introduction of the five-door 9-2X, Saab’s first all-wheel drive car and its first entry into the premium sport compact segment. 2005 will see the all-new 9-7X, Saab’s first SUV; the addition of the SportCombi hatchback to the 9-3 range; and significant revisions to the flagship 9-5 models. A 250-hp turbocharged V6 will also be available in 9-3 Aero models in 2005.

“Saab is fortunate to have established a very distinct brand image in the minds of consumers over the years,” says Debra Kelly-Ennis, president and COO of Saab USA. “Saabs are associated with independence, individuality and challenging convention. They promise progressive design, driver-focused performance and surprising versatility. Our new campaign builds on this heritage and makes it relevant to today’s customer.”

The first television spot in the series, “Lost,” depicts just how numbing the plight of everyday life can be in a world that can seem eerily uniform and uninspiring. Scenes include a man lost in his own office amid a vast cubical farm and a woman in a store trying on a dress only to find two other women considering the same one. Cut to shots of a housing development maze of cookie-cutter “McMansions,” and finally to a man lost in a parking lot of cars that all seem to look alike.

As the man clicks his remote key fob to find his car, we hear the roar of a Saab engine. The man turns to take in an iconic Saab 9-3 convertible coming around the corner, as “I’m Free,” by BMG Music Publishing writer Pete Townsend and Universal Music artists The Who plays in the background. As the Saab cruises by, the voiceover states, “Individuality may be a bit harder to find these days. But it’s not impossible. Saab. Distinctively Designed. Independently Inspired.” A super appears at the end with the tagline, “The State of Independence.”

“We’re zeroing in on people who are independent thinkers,” said Gary Goldsmith, chairman and chief creative officer of Lowe New York. “These are discerning people more interested in expressing themselves than fitting into some cookie-cutter image.”

Television spots featuring the Saab brand and specific products launched on the 2005 Grammys and will appear in a variety of targeted cable networks including A&E, Bravo, VH1, Discovery and ESPN as well as network television. Print ads will run in consumer magazines and newspapers. Web and direct mail also are part of Saab’s integrated plan and will be used for more tactical messages.

Saab Automobile AB and Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information, please visit www.saabusa.com.

Lowe New York is the flagship office of Lowe & Partners Worldwide. Lowe New York is a member of The Interpublic Group of Companies (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies. www.loweworldwide.com

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Saab Announces 9-7X SUV Pricing

Posted on 11. Feb, 2005 by .

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2005-02-11

Saab Announces 9-7X SUV Pricing

DETROIT, Mich. — The all-new Saab 9-7X goes on sale in the United States this spring with very attractive pricing. Saab’s first-ever SUV will come in two models: the Linear, priced at $38,990.00 and the Arc, priced at $40,990.00. Both MSRP’s include a $720.00 destination charge.

The 9-7X SUV is just one part of the most aggressive product development offensive in Saab’s 57-year history. It joins the 9-3 Sport Sedan and Convertible, the 9-5 Sedan and SportWagon and the all-wheel drive 9-2X, as well as the upcoming all-new Saab 9-3 SportCombi and the 250-hp 2.8V6 Turbo, which will become available in all 9-3 Aero models later this year.

The 9-7X Linear features standard all-wheel drive, leather-appointed heated front seats, 18-inch alloy wheels, side-curtain airbags, integrated roof rails, OnStar, XM Satellite Radio, 6-CD Bose audio system and a choice between a moonroof or a rear-DVD entertainment system. It is powered by an in-line 6-cylinder engine that makes 275 hp and 275 lb.-ft. of torque. The 9-7X Arc adds xenon headlamps, adjustable pedals, headlamp washers and a 300-hp/330 lb.-ft. V8.

Saab owners will feel right at home in the 9-7X, which has the familiar cockpit-inspired instrument panel, signature sliding-plate vents, in-dash cupholder and center console-mounted ignition. The Saab 9-7X can be ordered in Obsidian Black, Titanium Silver and Ocean Blue.

Saab is making the 9-7X SUV even more attractive with a limited special offer. By registering before March 31, 2005, customers who purchase or lease a 2005 9-7X will get three years of free OnStar “Safe & Sound” and XM Satellite Radio service, a $700.00 value. In addition, current Saab drivers whose leases expire in February, March or April will qualify for a lease extension of up to six months to enable them to take delivery of a new 2005 9-7X.

Saab will target potential customers with a direct mail campaign by the end of February 2005. This mailing will direct prospects to the Saab 9-7X website, www.saab97Xsuv.com. Once customers have registered at this website, they will automatically receive the additional free services once they take delivery of their 2005 9-7X. Interested customers can go directly to the website even if they did not receive the mailing from Saab.

“The 9-7X joins the Saab lineup at the right time because the demand for premium midsize SUV’s is strong,” said Debra Kelly-Ennis, President and COO of Saab USA. “About forty percent of current Saab owners already have an SUV of another make in their garage, while nearly 30 percent of Saab owners have left the brand for an SUV in the past. With the 9-7X, Saab will be able to take advantage of the continued growth in this segment.”

On top of that, the Saab 9-7X SUV represents outstanding value for money, especially when compared with the Volvo XC90. Not only has the 9-7X more headroom, legroom, towing capability and engine torque, it is also priced at over $8,000.00 less than a comparably equipped XC90 V8.

Saab Automobile AB and Saab Cars USA, Inc. are subsidiary companies of General Motors Corp. Saab Cars USA is the importer of Saab 9-2X, 9-3 and 9-5 automobiles for Saab Automobile AB, Sweden. For more information,

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Saab Announces Its First SUV: the Saab 9-7X

Posted on 19. Dec, 2003 by .

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Photo Credit: Saab Automobile

2003-12-19

Saab Announces Its First SUV: the Saab 9-7X

Norcross, GA – Continuing the biggest product offensive in its history, Saab Automobile AB announces its latest new model and first sport utility vehicle, the 2005 Saab 9-7X. Featuring standard all-wheel-drive and two engine choices, the mid-size SUV will fill Saab’s need for an entry is this rapidly growing market segment.

The Saab 9-7X will make its world debut at the 2004 New York Auto Show in April, 2004, and will go on sale about one year later. Initially, the 9-7X will be produced specifically for the United States and Canadian markets.

“We are pleased to continue to expand our product line in the North American market, which is critical to Saab’s success,” commented Peter Augustsson, President and CEO of Saab Automobile AB. “With the Saab 9-X and 9-3X concept vehicles, followed by the award-winning Saab 9-3 Sport Sedan and Convertible, the 9-3 Sport-Hatch concept and the dynamic new 9-2X, we are exceeding our commitment to introduce one new vehicle each year for five years.”

“Saab is currently the fastest growing European brand in the U.S. market, and the Saab 9-7X will be the perfect addition to our model mix to continue our momentum,” said Debra Kelly-Ennis, President and COO of Saab Cars USA. “We have found that as many as 28 percent of customers who left the Saab brand bought an SUV in 2003. We must position ourselves to recapture many of those lost sales and continue to broaden our brand’s appeal to new buyers. The 9-7X allows us to join the growing mid-luxury SUV market with a unique, premium vehicle offering European style and the kind of all-wheel-drive versatility that we have never had before.”

Kelly-Ennis noted that the mid-luxury SUV market is growing at a rate exceeding most other market segments. “We need a product like this to continue to grow our brand – and to fuel our product development program,” She emphasized.

The new model marks Saab’s first product collaboration with GM of North America. The new 9-7X will be built at GM’s Moraine Assembly plant in Ohio, beginning in the first quarter of 2005.

Saab Cars USA, based in Norcross, GA, is the importer and distributor of Saab 9-3 and 9-5 automobiles, and soon the new 9-2X and 9-7X vehicle

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Production Concept