Tag Archives: propulsion technologies

GM Strategically Reviews Saab Automobile Brand

Posted on 02. Dec, 2008 by .

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GM Will Immediately Undertake A Global Strategic Review Of The Saab brand. This title was posted today as part of GM’s plan for long-term viability plan. If you read it closely, it is exactly the same wording that took place just before they announced that GM’s hummer brand was for sale as well, some months ago.

The writing is on the wall for Saab Automobile as part of GM’s submission of their plan for long-term viability to the United States Congress for the “bridge loan”.

Let’s see how this review evolves from here on out, and why not review Saab, it’s only been almost 20 years since GM purchased them, good time now that they are in dire straights. This “review” should have taken place a long time ago, then again GM wasn’t looking to sell them, they were just looking to exploit Saab for engineering prowess and how Saab could benefit them, not vice versa. Now that the engineering has been exhausted and used up, and GM has no interested in investing in Saab for Saab’s sake, they are now looking to “review” them. We should have seen this all along.

Now that GM is “reviewing” Saab, Saab Automobile are responding by looking to the Swedish Government for financial support.

Let’s look at the timeline for Saab History sake:

SAAB (1947-1969), SAAB-SCANIA (1969-1989), GM (1989-2009), SWEDISH GOVERNMENT (2009 – ?) One Can Hope Saab is nationalized before GM cannibalizes them, right? 70% of Swede’s can’t wrong.

I am hopefull for a new owner that truly cares about the Saab brand and its future.

GM Submits Plan for Long-Term Viability to the U.S. Congress

* Reaffirms GM’s commitment to energy-saving vehicles and technologies
* Outlines the need for Federal bridge loans and line of credit
* Requests Federal board to oversee loans, assist with restructuring
* Aggressive plan details GM actions to support long-term success

WASHINGTON – General Motors Corp. today submitted a plan to use Federal bridge loans to create a leaner, more competitive company, one that is profitable and self-sustaining for the long term.

The plan, submitted in response to Congressional hearings in November, includes a detailed blueprint for a successful, sustainable General Motors. Building on a product renaissance and comprehensive restructuring that has been under way for several years, the plan calls for:
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GM Boosts Turbocharging Without Mentioning Saab

Posted on 29. Sep, 2008 by .

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General Motors has recently announced that it will double its global production of small four-cylinder turbocharged engines and that’s a good thing, so in the press release posted this past September 25th, I was expecting to see Saab listed as the beneficiary here, nope, Chevy instead!

Had it not been for Saab’s turbocharging innovations back in 1976 with their concept car, 1977 when it hit development as a 1978 Saab 99 thanks to Per Gillbrand, this press release would not exist nor would all of these mentions that seem way too close to Saab’s evolutionary brand messages such as “fuel efficient and fun to drive” as stated below.

I find it absolutely unacceptable that Saab is not mentioned here by General Motors. What is truly the the problem with actually acknowledging that it was not you, but Saab that has provided GM turbocharging, fuel efficiency, 5-star crash safety ratings, fun to drive characteristics?

While it is great that there is a new factory being built in economically depressed Flint, Michigan at a former brownfield, in a LEED certified facility for “right sized” small-displacement turbocharged engines, it’s wrong to not mention Saab with regards to bringing turbocharging to the GM portfolio.

The market is really falling in Saabs lap and therefore credit is due Saab for bringing General Motors to where they are today.

Let’s begin by providing Saab the credit, as well as the benefits from their own innovations instead of Chevy. It’s one thing that Ford is ripping off Saab’s naming conventions with the use of turbocharging (ie. ecoboost), but for Saab’s owner, General Motors, to use turbocharging without mentioning Saab, is just insulting to the brand and everyone that was responsible at Saab for the development and success of this innovation.

Here is their press release below to read for yourself.

2008-09-25

Strategy Highlighted by the 2011 Chevy Cruze’s new 1.4L Turbo that is Expected to Be a Fuel Economy Leader

GM’s ‘Boost’ In Efficient Four-Cylinders Includes More Turbos

FLINT, Mich. – GM will double its global production of small four-cylinder engines (1.0L to 1.4L) by 2011, with more than half of the increase coming in North America. The strategy is highlighted by an all-new, 1.4L Turbo engine that will power the 2011 Chevrolet Cruze.
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