Tag Archives: Ragged Mountain

The New England Saab XWD Salomon Ski Promotion

Posted on 22. Nov, 2008 by .

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Photo Credit: Saab Automobile

I have been talking about Saab Automobile partnering with ski resorts for the up and coming XWD product launch, and at least finally, something, although not as significant as it should have been with Okemo, is taking place.

In New England, participating Saab dealerships are offering a Saab XWD & Salomon X Wing Ski Promotion program until January 5th, 2009, when the Saab-Salomon partnership in North America comes to an end.

This program allows in summary,

Test Driving:

Those test driving a 2009 9-3 XWD, a complimentary pair of lift tickets redeemable at a certain ski resort in New England for any day of the week for the season.

Buying:

Those buying either a 2008 or 2009 before January 4th, 2009 following their test drive, will also get a a pair of skis and two lift tickets for the season in New England!

Here are the official details below:

Saab XWD & Salomon X Wing Ski Promotion
New England Saab Dealers

Promotion Dates: 11/16 – 1/5/09 Advertising Dates: 11/16-1/3/09

Purchase Incentive Details:

Consumers will receive a complimentary pair of Salomon X Wing skis and bindings with the purchase of any new 2008 or 2009 Saab between 11/16/08 and 1/5/09.
· Once a consumer has purchased a new Saab the dealership is responsible for completing the “Salomon X Wing Skis Purchase Incentive Redemption Form” and faxing it along with the Purchase Agreement to GM R*Works at 313.967.9647 (Attention: Eliza Ollinger). The form must be legible as this will be used for fulfillment.
· Consumers will then receive a Salomon Promotion Certificate within 2 days (via USPS) of R*Works receiving the above redemption form.
· Consumers can take the Salomon Promotion Certificate to redeem one pair of skis and bindings to a participating Salomon Retailer (a complete list of Salomon retailers is included in this packet).

Test Drive Incentive Details:
Consumers will receive a complimentary pair of all-day passes to Ragged Mountain Resort when they test drive a new Saab 9-3 with XWD. The passes are good for any day of the week.
· Once a consumer test-drives a new 9-3 XWD, dealerships are responsible for completing a BRC with the consumer information and faxing it to GM R*Works at 914.244.4660 (Attention: Jennifer Pollack). The form must be legible as this will be used for fulfillment.
· The day passes will then be mailed to the consumer within 2 days (via USPS) of receiving the BRCs via Fax.

In-Dealership Displays:
Dealerships will receive the following point-of-sale materials on Friday November 14th.
· 1 Outdoor Banner (vinyl with ropes/grommets for hanging)
· 3 Showroom Posters
· 3 Showroom Window Clings
Each Dealership will also receive one pair of X Wing skis for on-site display. It is strongly recommended that each dealer orders a ski rack and outfits a 9-3 with the skis.

Also included in this packet:
· Salomon X Wing Skis Purchase Incentive Redemption Form
· BRC for the Ragged Mountain test drive incentive redemption
· Complete list of Salmon Retailers
· Media Flowchart
· Program Contact Information

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