Tag Archives: Saab Automobile Sweden

Saab Automobile Begins Saab 9-5 Global Campaign

Posted on 07. Oct, 2009 by .



TTELA Reports that Saab Automobile is beginning the all new Saab 9-5 campaign tour which is aimed at restoring confidence in the Saab customer.

I guess this will be the official beginning to the $100 million dollar cost to globally launch and market this new product for Saab.

Here’s the TTELA piece below.

Photographer: Kent FA

UNCOVER. Customers to the dealer Ana Trollhättan heard the head of design Matias Cindric tell you about new Saab 9-5 at a launch campaign at Saab Museum on Tuesday, Wednesday evening.

The launch of the new Saab 9-5 kickstart

TROLLHÄTTAN Now, Saab Automobile’s flying start its launch campaign for the new Saab 9-5. For a few hectic weeks until Christmas to resellers, corporate and special VIP customers across Europe convinced the new car’s excellence.

Last night offered the dealer Ana Trollhättan AB in their customers to Saab museum, where coverage fell notification of new 9-5.

Joachim Lind, CEO of Ana Trollhättan, initiated by the Health loyal customers welcome for a tour of the new Saab.

After that it was Saab Automobile Sweden Manager Kjell-Ake Eriksson’s turn to speak before the marketing director Knut Simonsson took the floor. He told about the recent turmoil surrounding the brand, the company sees the future and what customers can expect.

He said to be one hundred percent sure that the entire Saab deal will go through and sent a few choice words to the eagerly listening visitors.

– You are the symbol of the future Saab, “ he said.

Europe tour

After that was unveiled two copies of the new 9-5 The time is now, specially written music for Saab’s new commercial, sung by Asha Ali.

During a few hectic months up to Christmas is Saab’s VIP tour, which we call the campaign launch, roll through Europe and stay in twelve places. Estimated to be 5 000 well-chosen customers have the opportunity to see the car.

After Christmas, expect a two-week deployment in the U.S..

Restore confidence

– You can not talk to all but we have primarily chosen to concentrate on dealers and their sales staffs, corporate and managers says Goran Anderson, exhibition manager at Saab Automobile.

Knut Simonsson is delighted to work with CEO Jan Ake Jonsson to go out in Europe and talk about the new car and try to restore confidence in the brand. In a situation where many corporate customers have disappeared, such a campaign launch of is great value.

– In this mode we find ourselves, it is extremely important to get out and meet people on the ground and face them, “ said Knut Simonsson.

Footnote: The rest of the week, dealers from the Nordic countries invited to the Saab Museum in Trollhättan for a tour of the new Saab 9-5. Next week, continues to tour England and France.

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Saab History Interviews Kjell-Ake Eriksson, General Director Of Saab Sweden

Posted on 18. Sep, 2009 by .


Film Credits: Saab History

At the 2009 Frankfurt Auto Show, I had the great opportunity to interview Kjell-Ã…ke Eriksson, newly appointed General Manager of Saab Automobile Sweden.

Mr. Eriksson shared his time in this interview to give us a truly positive direction for not only Saab Automobile as a company, but the new products such as the 9-3x and all new 9-5. A sincere thank you to him to give us his personal thoughts about the new direction for Saab. The best quote in his interview was about Saab’s focus about Saab being “made by Trolls in Trollhattan”.

A thank to Tynan’s Saab & JMK Saab for making it all possible.

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Saab 9-3x Billboard Spotted Near Göteborg Airport

Posted on 04. May, 2009 by .



Photo Credit: Adam H

Adam H of Saab Automobile has recently provided Saab History a wonderful photo of the Saab 9-3x on a billboard outside of the Landvetter Airport in Gothenburg, Sweden.

This billboard is also very close to where Saab Automobile AB’s advertising, marketing, sales and design office is located in nearby Mölnlycke, Sweden.

I am guessing this billboard was in plain view to all of the prospective visitors as they departed from the Landvetter Airport in Göteborg as they headed North to Trollhättan? If so, good planning over the past three weeks?

A thank you to Adam for the photograph, it must be exciting times at Saab Automobile Sweden at both this office and the main facilities in Trollhättan.

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Saab Automobile’s Global Sales Figures Jan 08 – Jan 09

Posted on 03. Feb, 2009 by .


Patrik Riese, the Managing Director of GM Sweden, who I guess works directly with Jan-Ã…ke Jonsson Managing Director of Saab Automobile Sweden, is reporting that Saab sales are down primarily due to two reasons to be specific. These two reasons involve the obvious financial crisis, but secondly the speculation about Saab Automobile’s future has made people hold off until the news comes on February 17th.

It will be interesting to see if the sales spike from February 17th until March 31st, if the business plan from General Motors about the future of Saab being independent from the company is positive.

Here is his piece loosely translated from TROLLHÄTTAN’s TTELA

TROLLHÄTTAN sold 659 cars or a reduction of almost two-thirds. So, it looked for Saab in January in the important domestic market.

January figures from Bil Sweden for sales in Sweden looks, not surprisingly given the financial crisis, gloomy out. Car sales fell in January by one third compared with the previous year. But Saab saw the pitch-black out: both the Saab 9-3 and 9-5 raged and represents a decrease of 64 percent or nearly two-thirds.

The market share of Saab fell from 10.7 percent a year ago to 5.8 percent in January this year. If you look at the second crisis, the Swedish brand, Volvo, their market share fell from nearly 22 percent to barely 21. Saab in January was marginally higher than the premium Audi brand in its home market.

– You should remember that there is a single month and that last year’s January sales were strong. I am convinced that speculation about Saab’s future is an important factor that sales are down so much, “said Patrik Riese, head of GM Sweden.

– I think that when we receive a notice of Saab and the uncertainty disappears, we can see a clear rise in sales.
Needless to add, in this context is that of course assumes that the news from GM will be the positive kind.

In particular to 9-5 as the model has quite a few years old now wants Patrik Riese not stress as an explanation of sales Täppet. 9-5 is the 11th place among car models sold in Sweden, with 220 registrations in January.
– We have seen the green version has sold well in domestic market, so people are still interested in it.
– But it is clear that the renewal of the model program is something we look forward, “he adds.

Bil Sweden also echo the proposal of measures that also support Saab to stimulate the Swedish market: green stimuli, scrapping and a time-limited exemption from paying vehicle tax.

……………………..Jan 2009…………..Jan 2008…………..% Change
All Vehicles…………..955…………..1,772…………..-48.2%

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Saab Automobile Sweden To Build NG Saab 9-3 By 2011

Posted on 27. Jan, 2009 by .


Photo Credit: Saab History

As a follow-up to both my recent posting about Saab Automobile’s premium compact to be built by 2011, I have found a post back from June of last year stating that the next generation Saab 9-3 will be built in Trollhättan, Sweden.

I recall that this press release was posted in response to the media’s speculation that the NG 9-3 would be built in Germany, so to set the record straight, Saab Automobile AB issued this satisfying press release that I am reposting in order to keep us up to date.


Trollhattan plant to build next generation Saab 9-3

General Motors has allocated production of the next generation Saab 9-3 to the Trollhattan plant in Sweden. This morning the Saab staff was informed by GM Europe President and Chairman of the Saab Board Carl-Peter Forster.

“This is obviously extremely positive news for our organization and the region and a clear signal of the confidence in our ability to deliver world class production quality and efficiency”, says Saab Automobile Managing Director Jan Åke Jonsson.

“Since we had been allocated production of the next generation global Compact Vehicles in April of 2007 it’s really good to know we can start focusing on building a range of next generation Saab 9-3 vehicles”.

To achieve leading competitiveness the Trollhattan plant has introduced the GM Global Manufaturing System GM-GMS with strict standards related to quality, involvement of the employees, continuous improvement and short lead time in the production process.

The plant currently has roughly 1700 employees.


Eric Geers
Director Communications Saab Automobile AB
+46 (0) 520 85 110

Frank Klaas
General Director GME Corporate Communications & TV
+ 41 44 828 25 88

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Saab Automobile Seeking Independence From GM

Posted on 20. Jan, 2009 by .



Photo Credit: Saab Automobile AB

As we now know, Saab Automobile’s President, Jan-Ã…ke Jonsson has said that in order for Saab to be successful, they must be separate from General Motors, so the process to independence has begun.

This process will of course start with a plan due by February 17th, which will certainly take some time afterwards given the level of integration between Saab Automobile & GM.

What is not clear here is if Saab Automobile is planning on being actually sold by March as Saab & GM execs have both said it will need to be, or will it be simply be “separate from” GM through some partial state ownership or a little of both? Furthermore, an even bigger question I think we all want to know, is how independent could Saab Automobile be from General Motors regardless of who their new owner is?

I have sent some e-mails to Saab Automobile Sweden at this time to get some more details on this matter.

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Saab Automobile AB Will Not Return To Racing In 2009

Posted on 22. Nov, 2008 by .


Photo Credit: Dealer Sport

As a strange and no surprise twist to the news reported here on Saab History back on September 27th, Saab Automobile was going to return to racing in 2009, now those plans have been scrapped altogether leaving a small window for a minor racing tour without any official support from Saab Automobile AB, according to Touring Car Times.

Saab Automobile Sweden has confirmed that they will not back the Dealer Team’s STCC-program for 2009 with the Saab 9-3 model.

“It will not be a factory team,” said Saab press manager Eric Geers to Eurosport.se.

Jens Edman has completed a couple of test days with the 9-3 since its first apperance. But despite the turn down from Saab, Dealer Team is still optimistic for the coming season.

“Our ambition is to be on track 2009. We have not finished the car yet, but it is still our goal,” said team manager Jan Warnestad.

The S2000 Saab was build with help from Saab in Trollhättan, Sweden. But any further assistance than that is not planned.

“There will be some support and we think it is a really interesting project. But it will not be more than that,” said Geers.

The STCC-project for Dealer Team still lacks a big partner for the financial side.

“The no from Saab does of course affect us. We will try to find another partner,” said Warnestad.

(Warnestad runs a large Saab and Opel-dealership in Sweden)

Source: Touring Car Times Johan Meissner

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Saab Automobile AB’s Response To Sweden Banning Fossil Fuel Driven Cars By 2025

Posted on 16. Nov, 2008 by .


According to the Local, Sweden, as part of their continued progressive approaches to protecting the environment, have called for a more detailed definition on eco-friendly cars, have set legislation to ban all fossil fuel driven cars by the year 2025.

In addition, the Swedish Government put a ban on all fossil fuels to be used by the year 2020 back in 2006 when Saab debuted the 9-3 Convertible BioPower Hybrid, so I guess the exception for that ban is the automobile sector that is the slowest to change, giving them an additional 5 years.

Saab Automobile Sweden’s Anna Petré has responded to the local Swedish news agency, with and I quote “would be clumsy of the government to rush through the tougher regulations just as Saab and Volvo were negotiating for state support to enable them to retain production in Sweden.”

“Just at the moment it is important for the government to consider employment opportunities,” Petré warned.

РAnna Petr̩, Saab Automobile AB Sweden

With Saab Automobile’s innovative history and up and coming hybrid and pure electric cars coming around just after the next decade, what would be the problem with a legislation like this given that they have all the right ingredients and directions to be eliminating their internal combustion engines in the near future.

I am actually quite suprised at this official statement by Saab Automobile’s, Anna Petré, because for a company so progressive, responding to legislation that pushes Saab’s historically progressive agenda should be a good thing, not a hindrance. It’s also, 2025, that’s a long time from now, so I don’t see a problem here!

Gasoline does NOT equate to employment, the future for economically sustainable jobs equates to employment opportunities that are aligned with environmentall sustainable focuses.

I have e-mailed Saab Automobile AB about this response to see if they have any follow-ups, because a position like Anna’s on behalf of Saab Automobile, seems counter to the direction of the company and importer of some of the most progressive ideals as an automotive manufacturer in the world.

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Production Concept