Tag Archives: Saab-Scania Of America Inc.

Bob Sinclair To Be Honored At 2009 Saab Convention

Posted on 12. Aug, 2009 by .



Photo Credit: Saab-Scania Of America, Inc.

Bob Sinclair, former President of Saab-Scania of America will be honored at the 2009 Saab Owners Convention this Friday night by Seth Bengelsdorf of Nines Magazine.

If you have never met Bob Sinclair, I highly suggest you watch his speech at the 1988 Saab Owners Convention recently posted as well as the interview I did with him at the Boston Auto Show in front of that same black 1985 Saab SPG, during the Turbo-X Launch in November of 2007, it was a memory I will never forget.

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Saab Product Overview 900 & 9000 Promo Video – 1987

Posted on 08. Jun, 2009 by .


In this video above received at the Saabs @ Carlisle event recently, you will see a complete product overview for the 900 and 9000 series models for 1987.

The video, produced for Saab-Scania Of America, Inc. for their dealership network, really goes into a lot of detail and was quite thorough in all regards. Here’s hoping we see future films like this from Saab Automobile about the detail of what makes their products

I hope you enjoy watching this video whether you are a consumer, dealer or just plain all around enthusiast interested in seeing a turnaround for Saab Automobile.

* Stored Permanently in the Saab History Video Archive.

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Saab-Scania Of America Dealer Support Promo Video With Sten Helling, National Director Sales & Marketing – 1987

Posted on 04. Jun, 2009 by .


Sten Helling, former National Manager of Sales & Marketing for Saab-Scania of America, Inc. until he retired as President on October of 1991, significantly impacted Saab’s sales in the United States over that time.

Through a stellar effort along with former President of Saab-Scania of America, Bob Sinclair and their team in Orange, Connecticut, they ensured the historical “60 consecutive months of sales growth” from 1982 until 1986.

There were many aspects that contributed to this unprecedented time for Saab in the United States, but one of them was quite clear, dealership development.

In this video above received a the Saabs @ Carlisle event recently, Sten Helling describes all of the aspects that the Saab team prepared, in order to support the dealerships in the United States in 1987 for the following year.

You will find that this support is absolutely incredible, and it is my hope that this kind of organized, well thought out and planned approach can return again some day in the not-so-distant future for Saab in the United States.

I hope you enjoy watching this video whether you are a consumer, dealer or just plain all around enthusiast interested in seeing a turnaround for Saab Automobile.

* Stored Permanently in the Saab History Video Archive.

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While Saab Will Continue in the United States, The Term “Saab USA” Effectively No Longer Exists Under GM.

Posted on 22. May, 2009 by .


Saab USA has been a term loosely used since Saab began operations in the United States back in 1956 as I mentioned in the history of the Saab HQ.

Since then the term has had many iterations, Saab Motors, Inc., Saab-Scania of America, Inc, Saab Cars USA, Inc. and Saab Automobile USA.

It’s important to indicate that the term “Saab USA” in a separate business entity sense, no longer represents a group of people solely responsible for taking care of Saab operations in the United States.

Gradually, under the GM umbrella, it has been moving into the GM fold since 1992, again in 2004, and finally in the spring of 2009 where it effectively disappeared into the abyss of “GM Premium brands”.

However, Saab will continue in the United States and with the new Saab just around the corner, I am hoping for a relaunch in the United States of a separate entity something to the effect of Saab Automobile North America, Inc.

Here is a piece from a Mr. Klaus Peter at GM, who is temporarily filling in for Jan-Willem Vester’s rather large shoes describing what “Saab USA” is today under existing GM ownership.

The Saab headquarters is in Sweden, the US branch is basically a marketing unit.

When it comes to engineering, purchasing, etc., in most cases there are no employees assigned to specific brands. Teams work on small, mid-size, full size etc. vehicles.

There are many people in GM working on Saab-related tasks in Marketing, Engineering, Design, Purchasing and so on. Most of these employees also handle responsibilties related to other GM brands. On the highest corporate level there is of course Fritz Henderson and his senior leadership team.

So basically, “Saab USA” is just a marketing unit and the only person in that unit is Steve Shannon, and even he doesn’t do it full-time as he works with Cadillac & Hummer as well. Hence, there are no longer any full-time employees working specifically on Saab related tasks and responsibilities.

Saab USA is for all intents and purposes just now a name, a third of one person’s responsibilities (ie. Steve Shannon) , a website front-end (www.saabusa.com), and 225 incredible dealerships continuing to fight the good fight.

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Saab-Scania Of America, Inc. U.S. Satellite Office 1990?

Posted on 07. May, 2009 by .



Photo Credit: Saab-Scania of America, Inc.

As part of one of the films recently provided, I found some footage at the end of one of them with an unknown to me, Saab-Scania of America, Inc. office.

This office facility and the prominently displayed address, did not resemble any of the facilities in Orange, Connecticut, so I have to ask, where was this facility in the United States and when did it operate and what was the full address?

I would like to add these details to the Saab History in the United States.

I have located an address from a 1994 press release, unsure it it’s the same address as displayed above. Anyone know?

Saab Cars Usa Inc
30000 Eigenbrodt Way
Union City CA 94587

* (510) 429-0388

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Saab History Suggests That Saab Automobile USA Leave Detroit & Relocate Headquarters Back To New England

Posted on 27. Mar, 2009 by .



Photo Credit: Saab History

As Saab Automobile AB continues its reconstruction process and General Motors work out deals pertaining to their future, there are a lot of areas now that are being forgotten, namely the number one market in the world, the United States.

As others have also suggested, it seems clear that between now and December 31st, 2009, when General Motors ends its funding of Saab Automobile AB, it should be easily understood and obvious that Saab Automobile USA’s offices will no longer have any reason to be located within the Renaissance Center at GM headquarters in Detroit, Michigan.

I believe that Saab Automobile USA should not only leave the GM Renaissance Center, but Detroit, Michigan entirely. I am not the only one that thinks so, many now former Saab employees beginning in 2002, and again in 2005 chose not to move to Detroit.

As you know, the Northeast region of the United States is where Saab began its stateside operations in 1956. The Northeast region is also still Saab’s most significant share of the market. Over the past few years, the sales in this region have been reduced due to the lack of institutional knowledge being applied to the Saab brand in the areas of Products, Promotions, Placement and dealership development. Ralph Millet & Bob Sinclair’s team at SAAB Motors, Inc. & Saab-Scania of America, Inc. respectively, did an incredible job in these areas. During their long tenures the company’s headquarters was located in the Northeast region of the United States at both New Haven (10-years) as well as Orange, Connecticut (20-years). It was location that was certainly a factor at building a stronghold in this geographic region over 30 years, it was certainly not irrelevant. Another example besides Saab, would be L.L. Bean in Maine, as a current model of this kind of geographic influence on building a strong and loyal customer base over a period of time due to proxemics.

Let’s also not forget as Saab History has been recently brought up to speed on, it was General Motors that forcibly moved Saab Cars USA, Inc. in 1992 to Norcross, Georgia from It’s Orange, Connecticut campus. This decision to make this move was against not only the wishes of the Saab leadership and staff, but also against the advisement of a Boston based consultancy firm that did a 1-month review of the pros/cons of moving out of New England. Their findings, stay in New England, your number one market. It’s one thing to relocate headquarters from one place to another, but when you’ve built a loyal following and customer base over 30 years and leave, you are not just relocating, you are turning your back on your roots. It’s time to return home.

When Saab Automobile emerges from reconstruction, there will need to be a clear and concerted effort in re-establishing itself in in the United States beginning with the relocating of the Saab Automobile USA headquarters relocating back to where it began. I can envision a new low overhead headquarters in the greater Boston, Massachusetts region named “Saab Automobile of North America, Inc”, complete with the GM Heritage Center & Saab Media Archives stacks also relocated within, as the first step in the right direction.

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The Saab-Scania of America Parts Facility 1987 – 1992

Posted on 20. Mar, 2009 by .



Photo Credit: CH Nickerson Contractors / July, 1987.

I have been going through the Saab history in the United States lately to fill in the gaps in my records and have come across a nice photo recently of the parts facility.

I have fortunately done this research back in 2005 because the administrative assistant, Janet Lozinski who worked with CH Nickerson has now retired and the current one does not know how to access such material. Thanks to Ms. Lozinski at CH Nickerson we have this photo and the history behind it.

It was Saab Cars USA, Inc. that as part of their relocation of facilities from Connecticut, relocated their parts & accessories depot from Meriden, Connecticut which was completed in July of 1987.

Saab-Scania of America, Inc. Parts & Accessories Distribution Center (July 1987 – 1992)
1200 Northrop Road
Meriden, CT 06450

View Larger Map

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Happy Holidays From Saab-Scania Of America – 1979

Posted on 24. Dec, 2008 by .



Photo Credit: Lavona Buchner / Saab-Scania of America Dec, 1979 (L-to-R Bob Sincalir, Lennart Lonnegren, Santa Claus, ?)

Here’s a nice blast from the past! This is holiday photo from fellow Saab History contributor and former Saab-Scania of America employee, Lavona Buchner.

This photo showcases Bob Sinclair, with Lennart Lonnegren right behind him, as he opens a present during the holiday party held in December of 1979, his first year on the job at Saab-Scania of America, Inc. – 60 Marsh Hill Road in Orange, Connecticut.

Here’s hoping that the folks at Saab Automobile AB find a new owner for their brand in their stocking this holiday season. Finding a new owner, would certainly given the remaining Saab Automobile employees, dealers, staff, etc. something to smile about this season!

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