Tag Archives: Salomon

Simon Padian & Kaj Zackrisson Saab 9-3x Test Drive Promo

Posted on 10. Feb, 2010 by .


Simon Padian, Saab’s Brand Design Chief along with Kaj Zackrisson, Saab-Salomon’s professional skier are featured in a new video urging people to get out and test drive a new Saab 9-3x.

This video is currently shown on the global Saab.com website and should be applicable for most markets, excluding the United States as those vehicles won’t ship until the deal is closes this coming Monday.

For more information about Simon Padian & Kaj Zackrisson, please check out the interviews I did with them in Frankfurt & Detroit respectively. For more details on the Saab 9-3x, please visit the Saab History archive.

In the meantime, enjoy the video!

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Saab Sighting Of The Week "1992 Saab 900 Turbo Project In Los Angeles!"

Posted on 05. Jan, 2010 by .



This week’s Saab Sighting Of The Week was quite a suprise when I received an e-mail over the weekend. This photo was taken by a camera phone (note it’s a bit wavy), of the Saab History 1992 Saab 900 Turbo Project that found a new home late last year in the West coast!

It was nice seeing this photo as I could see the critical “Made In Trollhattan” by Trolls sticker, the classic New England Saab Association Sticker and Saab-Salomon stickers and of course the Saab Rally Lights on the front, a throwback to Saab’s rally days.

I think it looks quite happy out there, in a good and resourceful new home with great year-round weather enjoying some nice travels in the area.

A thank you to the individual that shared this photo with me. I think the one who sent me this photo, did not know that this was once owned by Saab History, thinking it was just a random Saab sighting as it was not from the owner.

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Saab Sighting Of The Week “Saab @ Apple, Boston, MA”

Posted on 03. Feb, 2009 by .



Photo Credit: Saab History

This past weekend, I hit a great combination “Saab Sighting of the week“. This was a Saab 9-3 Sport Sedan, in front of the Apple store in Boston, Massachusetts!

What is so great about this sighting is that Saab has recently been mentioned as being the “Apple of the Automotive business“. Secondly, Saab is still heavily advertised and marketed in Boston ever since it started here in 1956. In fact, Saab was going to be the official vehicle of the Boston Red Sox!

There are so many more cross-related areas to talk about here here, but for the time being I will hold off on them. I am glad however that I had enough time to snap this photo the other day, because this Saab parked in an area where there are “Saab parking meters! I wonder if they got a discount on their parking given that their make was indicated on the meter itself or that they parked in front of the Apple Store?

I hope to see some more cross-promotional activities between Apple & Saab much like the Saab-Salomon partnership.

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Saab Sighting Of the Week – “Saab 9-5 Gary Fisher Edition At L.L. Bean”

Posted on 16. Dec, 2008 by .



This weekend, I managed to see yet another Saab in front of L.L. Bean in Portland, Maine, this time a beautiful Saab 9-5 “Gary Fisher” edition, complete with the unique wheels! The Gary Fisher Edition 9-5 came out in 2000, when Saab Automobile USA partnered with Gary Fisher as their bicycle partner, then a year later the program ended and the Saab-Salomon partnership began.

I am starting to wonder that people are specifically parking their Saabs in front L.L. Bean for bragging rights for the “Saab Sightings Of The Week” here on Saab History, seriously. 🙂

If we look back I have seen a 9-3 Sport Sedan out front, and two Saab 9-5 sedans parked on the rear entrance to the outlet.

This was another great sighting, so keep them coming!

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The Saab-Salomon XWD Ski Promotion At Shaw Saab

Posted on 22. Nov, 2008 by .



Photo Credit: Shaw Saab

Shaw Saab, a site sponsor of Saab History, is participating with the Saab-Salomon ski promotion as mentioned earlier.

If you can, make it your mission to test drive a brand new Saab 9-3 XWD at Shaw Saab because you will get to redeem a complimentary pair of ski tickets at a particular ski resort in New England this season.

Furthermore, if you end up buying a 2008 or 2009 Saab, you get a complimentary pair of Saab-Salomon skis!

Please schedule a time to visit Shaw Saab just South of Boston, Massachusetts before January 5th, 2009 to redeem these offers today!

Tell them that Ryan at Saab History sent you for the special deals!

Shaw Saab
22 Pond Street, Rte 228
Norwell, MA 02061

Phone: Phone: 781-982-7222
Fax: Fax: 781-982-9822


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The New England Saab XWD Salomon Ski Promotion

Posted on 22. Nov, 2008 by .


Photo Credit: Saab Automobile

I have been talking about Saab Automobile partnering with ski resorts for the up and coming XWD product launch, and at least finally, something, although not as significant as it should have been with Okemo, is taking place.

In New England, participating Saab dealerships are offering a Saab XWD & Salomon X Wing Ski Promotion program until January 5th, 2009, when the Saab-Salomon partnership in North America comes to an end.

This program allows in summary,

Test Driving:

Those test driving a 2009 9-3 XWD, a complimentary pair of lift tickets redeemable at a certain ski resort in New England for any day of the week for the season.


Those buying either a 2008 or 2009 before January 4th, 2009 following their test drive, will also get a a pair of skis and two lift tickets for the season in New England!

Here are the official details below:

Saab XWD & Salomon X Wing Ski Promotion
New England Saab Dealers

Promotion Dates: 11/16 – 1/5/09 Advertising Dates: 11/16-1/3/09

Purchase Incentive Details:

Consumers will receive a complimentary pair of Salomon X Wing skis and bindings with the purchase of any new 2008 or 2009 Saab between 11/16/08 and 1/5/09.
· Once a consumer has purchased a new Saab the dealership is responsible for completing the “Salomon X Wing Skis Purchase Incentive Redemption Form” and faxing it along with the Purchase Agreement to GM R*Works at 313.967.9647 (Attention: Eliza Ollinger). The form must be legible as this will be used for fulfillment.
· Consumers will then receive a Salomon Promotion Certificate within 2 days (via USPS) of R*Works receiving the above redemption form.
· Consumers can take the Salomon Promotion Certificate to redeem one pair of skis and bindings to a participating Salomon Retailer (a complete list of Salomon retailers is included in this packet).

Test Drive Incentive Details:
Consumers will receive a complimentary pair of all-day passes to Ragged Mountain Resort when they test drive a new Saab 9-3 with XWD. The passes are good for any day of the week.
· Once a consumer test-drives a new 9-3 XWD, dealerships are responsible for completing a BRC with the consumer information and faxing it to GM R*Works at 914.244.4660 (Attention: Jennifer Pollack). The form must be legible as this will be used for fulfillment.
· The day passes will then be mailed to the consumer within 2 days (via USPS) of receiving the BRCs via Fax.

In-Dealership Displays:
Dealerships will receive the following point-of-sale materials on Friday November 14th.
· 1 Outdoor Banner (vinyl with ropes/grommets for hanging)
· 3 Showroom Posters
· 3 Showroom Window Clings
Each Dealership will also receive one pair of X Wing skis for on-site display. It is strongly recommended that each dealer orders a ski rack and outfits a 9-3 with the skis.

Also included in this packet:
· Salomon X Wing Skis Purchase Incentive Redemption Form
· BRC for the Ragged Mountain test drive incentive redemption
· Complete list of Salmon Retailers
· Media Flowchart
· Program Contact Information

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Saab Extends XWD Cross-Wheel-Drive To 9-3 2.0T Models

Posted on 11. Sep, 2008 by .


Photo Credit: Saab Automobile USA

This press release just in from Saab Automobile USA, is the third in a series that have been posted since this summer about the 2.0T models receiving the new haldex XWD Cross-Wheel Drive system.

Saab Automobile Includes XWD for 2.0 engines – July 23rd, 2008

Saab 9-3 XWD offered with greater fuel efficiency – July 13th, 2008

Following the test-drive of the XWD Turbo-X in Boston this past May, I am still looking forward to a real-life test drive of XWD on a 2.0T Saab 9-3 SportCombi and/ Cross-Combi, this winter here on an icy, snowy road en-route to Okemo Mountain Resort in Ludlow, Vermont to continue another test flight of the Saab-Salomon partnered Aero-X Skis.

For Immediate Release — September 15, 2008

Model Year 2009 Portfolio Overview and Pricing


DETROIT — Saab begins the 2009 model year with attractive news for those seeking a vehicle that combines the enhanced functionality of cross-wheel-drive technology, Scandinavian design and an engaging, turbocharged driving experience.

Saab broadens the appeal of its 9-3 range – it’s most popular – for 2009 with available XWD cross-wheel-drive technology on 9-3 2.0T Sport Sedan and SportCombi models and a new 2.0T “Sport” model. Cross-wheel drive availability started in the 2008 model year with the V-6-equipped 9-3 Aero and the limited-edition Turbo X Sport Sedan and SportCombi.

“True to its Scandinavian origins, Saab has built a large part of its reputation on excellent road manners under difficult driving conditions like rain, sleet and snow,” said Steve Shannon, Saab Automobile USA general manager. “Our new cross-wheel-drive technology, which delivers unprecedented levels of driver involvement and dynamic chassis control, further illustrates Saab’s commitment to offering active safety in sporty, efficient and driver-focused vehicles.”

Saab’s XWD cross-wheel-drive is a pre-emptive, active-on-demand system that is activated only when required, limiting the impact on fuel economy while giving the car a surefooted, dynamic feel that enthusiasts embrace. It is available on all 9-3 models except the Convertible, which has a different floorpan that does not accommodate additional rear-wheel-drive components. The Saab 9-3 2.0T XWD Sport Sedan and SportCombi will come standard with additional equipment such as a winter package, moonroof and automatic transmission, while a 6-speed manual is also available.

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