Tag Archives: Toyota

So Who Is Saab Automobile’s Prospective Buyer?

Posted on 06. Jan, 2009 by .


So Who Is Saab Automobile’s Perspective Buyer? Since running a poll back back in late December, many of you voted for who you would think or would like to be Saab Automobile’s new owner. The results of the poll were interesting.

However, as of late, I have received the official word from all three automobile companies that Saab Automobile AB Sweden’s President, Jan-Ã…ke Jonsson mentioned, PSA Peugeot-Citroen, Tata Motors and now BMW that none of them are interested in acquiring Saab.

If there are other buyers, who are they? Some of you have made some guesses with other brands such as Fuji-Heavy Industries, the maker of the Subaru that is tied in with Toyota, as well as Porsche who just acquired all VW, meaning that they are now the new owner of SCANIA, isn’t that interesting? Furthermore, is Opel still a possibility since they basically hold the strings to the next generation Saab 9-5 production?

Without hearing any official new companies officially mentioned, discussing any other companies besides the three mentioned would now be merely speculation.

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PSA Peugeot Citroen Is Not Merging With Fiat Nor Saab

Posted on 05. Jan, 2009 by .



According to Sweden’s Expression Magazine,World car Fans, and Automotive News Europe, Fiat is planning on merging with PSA Peugeot & Citroen to be the 4th largest automotive company in the world alongside Renault-Nissan, behind Toyota, GM & Ford.

So why does this matter for Saab Automobile? Well, historically, FIAT was originally going to be Saab’s owner in December of 1989 before GM came in and took control of the discussions to become the new owner.

Fast forward to the future, Saab Automobile is looking for a new buyer and GM is giving them just under three months to complete this process. We were hoping that since FIAT has been looking for an automotive company partner, many were hopeful that that would be Saab Automobile. That partner is not Saab, but PSA Peugeot & Citroen

What does this mean that Saab Automobile? Do we check FIAT and PSA off the list, leaving just BMW as the remaining possibility, since TATA Motors has provided an official announcement stating they are not interested in acquiring Saab? Before we jump to these conclusions, I have sent a note to my contacts at FIAT & PSA to confirm this story and to ask again about their prospects with Saab Automobile as well, so we’ll see what they have to say, then we’ll go from there.

Update: Here are the official responses from both sides of PSA (Peugeot & Citroen) as well as Fiat shown with their permission, indicating that there is no merger with Fiat Nor with Saab taking place at all from both sides of the company:

Dear Mr Emge,

Following your email, I confirm you that PSA Peugeot Citroën has no current plan concerning any merger. The Group is focused on day-to-day business, facing in particular such important challenges as reducing inventories and keeping a solid financial situation.

Yours sincerely,

PSA Peugeot Citroën
Corporate Communications

Dear Sir,
Even if we have a long time comitment with Fiat Group on LCVs, we have no intention of merging with Fiat… or with Saab !
We are focusing on developping our two brands (Peugeot and Citroën) and adapting ourselves to leave the crisis stronger than we enter it.


Jean-Marc SARRET
PSA Peugeot Citroën
Direction de la communication

Dear Ryan,
It’s our Company’s policy not to comment rumors and speculations.
Once again, thank you for your interest in Fiat Group’s activities.
Best regards.

Gualberto Ranieri
VP, Comm’s, Int’l, FIAT GROUP
250 v. Nizza – 10126 Torino, Italy

In the meantime, here is the story from Sweden’s Expression, loosely translated:

Earlier, it has speculated that Fiat, Opel and Saab will make common cause on General Motors forced to sell both its European brands.

But this weekend revealed a business newspaper based in Milan that the Fiat looking future partners elsewhere.
Need strong partner

Fiat boss Sergio Marchionne said already last week that he believes in a major restructuring of the automobile and that in the future will be only a total of six manufacturers. Marchionne sa också att Fiat behöver en stark partner för att överleva lågkonjunkturen Marchionne also said that Fiat needs a strong partner to survive the recession

Large Group

According to Milano Finanza, Italy’s president Silvio Berlusconi had discussions with French President Nicolas Sarkozy. Together, Fiat / Peugeot / Citroen to become the world’s fourth-largest producer after Toyota, General Motors and Ford but ahead of Volkswagen and Renault / Nissan. On Wednesday hits Fiat’s largest shareholders, John Elkan in the company IFI, Berlusconi and under the financial magazine, a future major automotive be high on the day the order. Can Fiat together with Peugeot / Citroen leave Saab and Opel, but a major European partner.

Source: Expression

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GM Strategically Reviews Saab Automobile Brand

Posted on 02. Dec, 2008 by .


GM Will Immediately Undertake A Global Strategic Review Of The Saab brand. This title was posted today as part of GM’s plan for long-term viability plan. If you read it closely, it is exactly the same wording that took place just before they announced that GM’s hummer brand was for sale as well, some months ago.

The writing is on the wall for Saab Automobile as part of GM’s submission of their plan for long-term viability to the United States Congress for the “bridge loan”.

Let’s see how this review evolves from here on out, and why not review Saab, it’s only been almost 20 years since GM purchased them, good time now that they are in dire straights. This “review” should have taken place a long time ago, then again GM wasn’t looking to sell them, they were just looking to exploit Saab for engineering prowess and how Saab could benefit them, not vice versa. Now that the engineering has been exhausted and used up, and GM has no interested in investing in Saab for Saab’s sake, they are now looking to “review” them. We should have seen this all along.

Now that GM is “reviewing” Saab, Saab Automobile are responding by looking to the Swedish Government for financial support.

Let’s look at the timeline for Saab History sake:

SAAB (1947-1969), SAAB-SCANIA (1969-1989), GM (1989-2009), SWEDISH GOVERNMENT (2009 – ?) One Can Hope Saab is nationalized before GM cannibalizes them, right? 70% of Swede’s can’t wrong.

I am hopefull for a new owner that truly cares about the Saab brand and its future.

GM Submits Plan for Long-Term Viability to the U.S. Congress

* Reaffirms GM’s commitment to energy-saving vehicles and technologies
* Outlines the need for Federal bridge loans and line of credit
* Requests Federal board to oversee loans, assist with restructuring
* Aggressive plan details GM actions to support long-term success

WASHINGTON – General Motors Corp. today submitted a plan to use Federal bridge loans to create a leaner, more competitive company, one that is profitable and self-sustaining for the long term.

The plan, submitted in response to Congressional hearings in November, includes a detailed blueprint for a successful, sustainable General Motors. Building on a product renaissance and comprehensive restructuring that has been under way for several years, the plan calls for:

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Saab 9-3 Turbo-X Reviewed in Colorado

Posted on 14. Oct, 2008 by .



Photo Credit: Saab Automobile

A Saab 9-3 Turbo-X has recently been reviewed by a journalist in Colorado for Colorado Daily.

The review was quite positive and great given that it could provide some good exposure to the Colorado market. Here is my favorite line from the writeup.

“Saabs are as sophisticated in safety as they are in active handling and performance.”

The thing is here I would hope that these vehicles would sell, and there were only 600 available in North America! It is worth mentioning that Saab Automobile USA used to have some great presence in Colorado with two great Colorado police departments. These police departments in ski resorts (Vail & Aspen respectively) used to be active ambassadors for the brand for nearly 30 years until 2005, when unknowningly, GM pulled the plug on this relationship.

When I asked both departments about why the program ended, they told me that they wanted to continue and tried as hard as they could but GM did not give them an option of continuing, which is absolutely sad.

So here we have another press release of the Turbo-X, and wouldn’t it have been quite the appropriate police interceptor for both departments, but again too little too late both police departments have moved onto Toyota & Volvo.

I see the 2009 Saab Owners Convention as Saab Automobile’s last hope to save this particular market in the United States.

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Production Concept