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Saab 9-3x Launched In Italy At Open House

Posted on 05. Oct, 2009 by .

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This past weekend, the Saab 9-3x was launched in Italy at an open house.

As part of this launch, there is website www.saab93x.it where users can access driving itineraries specifically designed to get the most out of the Saab 9-3x. It looks pretty impressive with beautiful routes, complete with appropriate dining and lodging accommodations along the way.

Here is a copy of their press release available here from source, translated by Google.

On 3 and October 4, 2009 open house to present the Saab 9-3X, a model that marks the debut of the Saab crossover segment

A “social competition” to anticipate the exit market

Presented in preview at the Geneva Motor Show last February, the new Saab 9-3X will make its debut to the general public at the door the weekend of 3 and 4 October 2009, at the Saab dealer network. Already since Monday 28 September, an interesting “social competition”, which in 6390 totaled just four days he visits, he anticipates the exit to the market.

The new entry Saab 9-3X crossover segment marks the debut of Saab and the Swedish company makes it quite innovative, in line with their own DNA. The Scandinavian roots, in fact, can not but be reflected in their cars: the harsh climate and the rugged nature of the territory of Scandinavia are the place where many manufacturers conduct trials on their car as Saab, here, the car produces.

The Saab 9-3X is a car that combines an attractive exterior design and surprising performance in the driving wheel-drive thanks to XWD (cross wheel drive, available in conjunction with the petrol engines), which allows the driver to always have top grip on any terrain and in all conditions, combined with a self-leveling suspension system for a more neutral attitude. The performance off road and in critical condition to drive can be optimized through the limited-slip differential with electronic control (eLSD), available as an option, which allows the dynamic allocation and optimal driving force between the rear wheels.

In Italy, the new Saab crossover will be available in the 2.0 TS petrol engine XWD, two-stage 1.9 turbo diesel with DPF and TTiD 2.0TS XWD BioPower, which combines the pleasure of driving a four wheel drive with the advantages of bioethanol E85. All engines are available with 6-speed manual gearbox. The petrol and diesel engines can also be equipped with one or Sentronic 6-speed automatic transmission.

Since Sept. 28, anticipating the release on the market for Saab 9-3X, the homepage of the site or directly at www.saab.it, www.saab93x.it you can access the original “social competition”: this is a contest in which users, having recorded, in addition to enjoy a range of itineraries specifically designed by Saab to appreciate the most of the riding abilities of the new crossover, can create their own routes, share them with friends and vote the best. The routes that will win the most votes will be rewarded with a weekend of adventure in an Italian village.

The initiative was conveyed on a variety of media tools, from traditional print to direct mail but the main peculiarity of this contest was the presence on the circuits of social networks, through viral video uploaded to YouTube and posted on

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